Tech up or get left behind: Delivering on expectations for a modern customer experience
Logicalware
JANUARY 29, 2024
It’s reassuring then, that the same McKinsey survey reports that the key areas for investment include technology that improves omnichannel and digital capabilities. An omnichannel approach is essential for today’s discerning consumers who want to use their preferred channel, receive instantaneous responses, and be met online.
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