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The Ultimate Guide to Choosing a Customer Experience Platform

Lumoa

A customer experience platform is a set of tools designed to help a business manage and improve—you guessed it—the customer experience they provide. These tools typically include features such as customer data management, analytics and reporting, automation, and personalization. The result?

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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

Nowadays, one of the main purposes of having an operational CRM system is to help sales, marketing, and service teams better streamline customer interactions. The Rise of Artificial Intelligence and Automation AI-powered CRM tools have gained traction, offering features such as predictive analytics, lead scoring, and chatbots.