Futurelab

DECEMBER 27, 2023

Generating data and offering recommendations was their main job; the responsibility of actively driving change was outside of their scope. First, businesses started asking for actionable insights rather than just data: a new role that the researchers performed well, turning from number crunchers into consultative teams.

Customer Experience 157

Customer Experience CX Start-ups Actionable Insights 157

Lumoa

MARCH 24, 2022

Setting survey response rate benchmarks can help you assess the performance and overall growth of your customer experience management (CEM) system. If this process isn’t tailored to your company, you’ll set inaccurate survey response rate benchmarks and compromise all future evaluations.

CEM 83

CEM Net Promoter Score NPS Customer Survey 83

Lumoa

SEPTEMBER 11, 2023

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.

Customer Experience 83

Customer Experience Net Promoter Score NPS Start-ups 83

Lumoa

SEPTEMBER 11, 2023

Simulating how each persona will interact with your company prepares you to handle the demands of actual customers in the market. For example, a busy working mom might not have time to participate in a customer survey, but a college student might. It lets you identify the demographic makeup of your customer base.

Customer Experience 83

Customer Experience Net Promoter Score NPS Start-ups 83