6 Customer Experience Principles for Immediate yet Lasting Change
InteractionMetrics
OCTOBER 16, 2023
Note that often CX is defined ONLY as the touchpoints a customer has with a company. Ideally, every customer who took your survey should get a follow-up to close the loop, even those who had a great experience. Other metrics include the Ease of Business Score, Competitive Edge Score, Brand Compliance Score, and more.
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