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Are You Deliberate with Your Customer Strategy or Just Taking a Chance?

Beyond Philosophy

Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s first organizations devoted to customer experience. Colin is an international author of four best-selling books and an engaging keynote speaker.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

With nearly half of every decision decided by habits, the real question is how much longer can you afford to ignore the power of habits in your marketing efforts?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. Now personalization is expected not only for retail businesses, but across all industries, both B2B and B2C.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers. In the U.K.,

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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

It’s true that in some sectors, such as online retail, convenience and speed has seemed to overtake more social elements of loyalty and loyalty programs – games, comments, reviews, and product sharing.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

More on customer experience if you're curious: how to define customer experience at your company, complete guide: how to improve customer experience , 19 definitions of CX by CX thought leaders and experts, " The Value of Customer Experience, Quantified " by Peter Kriss for HBR. Do you love CEM as much as we do?

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

More on customer experience if you're curious: how to define customer experience at your company, complete guide: how to improve customer experience , 19 definitions of CX by CX thought leaders and experts, " The Value of Customer Experience, Quantified " by Peter Kriss for HBR. Do you love CEM as much as we do?