Remove Close the Loop Remove Net Promoter Score Remove Start-ups Remove Touchpoint
article thumbnail

6 Rookie Mistakes to Avoid in Net Promoter Score Analysis

SurveySensum

A retail company, MagnetHome enthusiastically embraced the Net Promoter Score and started measuring customer loyalty. They gathered all the responses diligently but stumbled into the “Everyone’s-the-Same” trap – treating all scores equally.

article thumbnail

Net Promoter ScoreĀ® 101: The Complete Guide

Lumoa

The Net Promoter: what is it? The Net Promoter Score (or NPS) was designed by Fred Reichheld in 2003 to measure loyalty. Soon after, NPS gained popularity and used to be implemented everywhere: from customer service interaction to every individual customer touchpoint. Why did you give that score?"

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actions include short- and long-term follow-ups. As short-term actions, you should be able to follow up with each individual responder, especially taking care of critical comments. In both cases, follow-up is a necessity, not a choice, if you want to build strong relationships with your customers. Why is NPS Ā® going up or down?

article thumbnail

Improving CX though Continuous Loop

ECXO

Since the start of the Digital Age roughly half a century ago, information technology (IT) has increasingly become an enabler of value to the point today where it is a fundamental pillar to the future for most organizations. The advent of call centers followed by the emergence of enterprise feedback management systems heralded the age of CX.

article thumbnail

Improving Customer Experience though Continuous Loop

ECXO

Since the start of the Digital Age roughly half a century ago, information technology (IT) has increasingly become an enabler of value to the point today where it is a fundamental pillar to the future for most organizations. The advent of call centers followed by the emergence of enterprise feedback management systems heralded the age of CX.

article thumbnail

How to Improve Customer Experience: A Step by Step Guide

Lumoa

Voice of the customer: where to start? Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management?

article thumbnail

Optimizing your customer feedback strategy in 2023

Lumoa

Many businesses fall into the trap of only thinking about specific customer touchpointsā€”like contacting your support teamā€”but isolating any touchpoint from the overall customer journey is dangerous: You can improve your support touchpoints, but what if your onboarding experience is awful? It helps you prioritize.