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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s

Bill Quiseng

He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Oh, and don’t forget the infamous rolodex, the original CRM. Consistency.

CRM 98
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Customer data privacy: A CX guide for 2024

Zendesk

If you fail to comply with relevant privacy laws, based on your industry and the location of your business and customers, you may be subject to fines. 83% of CX leaders say data protection and cybersecurity are top priorities in their customer service strategies. Source: Zendesk CX Trends Report 2024.

CX 52