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Understanding Business-to-Business Customers’ Purchase Decisions

ClearAction

And a large percentage of the world’s gross domestic product comes from these customers. You’ll find them in industries such as these: aviation, chemicals, defense, computer hardware, construction, energy, industrial automation, machinery, medical devices, and packaging, just to name a few.

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What is product-market fit? Examples and strategies to find it

Zendesk

Research the customer experience Researching the customer experience is essential to understanding how customers perceive your products and services. Identify customer touchpoints causing issues and areas where they are satisfied. Does [Product or Service Name] help you achieve your goals?