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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

Companies seem inordinately invested in their customer experience (CX) strategy. They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has emerged: Customers are more dissatisfied than ever. If you misunderstand the customer experience, any strategy to improve it will fall short.

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International Contact Centre Operations Tips & Best Practices

Callminer

“For whatever reason, when people have the opportunity to respond to something positively, they begin to see the experience as being a positive one. Take advantage of this phenomenon by constructing your scripts to promote positive responses.” ” – Effective Call Center Scripts , Salesforce; Twitter: @SalesforceGov.