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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

Whatever you promote about your company sets up what customers expect. For instance, if your website bellows that customer care is one of your core priorities, then naturally, customers will expect above-average customer service. Also, determine if this varies by customer type.

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6 Customer Experience Principles for Immediate yet Lasting Change

InteractionMetrics

Before placing the order, the customer reviews their order and feels confident. Unfortunately, the sweater is not the color that the customer imagined. The customer contacts customer service to initiate a refund. As Bill Gates said, “Your most unhappy customers are your greatest source of learning.”

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What is product-market fit? Examples and strategies to find it

Zendesk

When alignment occurs, your organization will receive far-reaching benefits, like: Customer loyalty: Customers are less likely to leave when your business delivers a great customer experience. Does [Product or Service Name] help you achieve your goals? What’s your greatest concern in using [Product or Service Name]?

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What is brand advocacy? (+ 8 strategies to boost referrals)

Zendesk

Customer advocacy : For industries where people want to know if a business has a good track record—like construction, home services, education, and healthcare—customer advocates hold a lot of power. This will tell you how many customers you gained or lost.