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Customer Experience Strategy: Paradigm Shift!

InteractionMetrics

Companies seem inordinately invested in their customer experience (CX) strategy. They send surveys, analyze touchpoints, and build out customer personas. But an alarming paradox has emerged: Customers are more dissatisfied than ever. If you misunderstand the customer experience, any strategy to improve it will fall short.

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How to Get Customer Feedback: 16 Tips for Your Success

InteractionMetrics

Customer feedback is the insights, complaints, and input your customers share about your products, services, and the overall experiences you provide. Net Promoter Score) Survey answers to open-ended questions (e.g., “How The first side is summed up by your customers’ perceptions versus their expectations.