VOZIQ

MAY 8, 2023

While the strategies evolve to accommodate new needs and expectations, here are some pieces of wisdom from the best of the internet to aid leaders in the churn with their retention game. The blog talks about common missteps, such as relying on old strategies and not focusing much on investing in identifying new customer segments.

E-commerce 40

E-commerce Customer Acquisition ML Machine Learning 40

VOZIQ

NOVEMBER 2, 2022

Applying Gartner’s Analytics Maturity Model to Assess Your Customer Retention Program – Forbes. A 2013 study by McKinsey found that data-driven organizations are 23 times more likely to outcompete in customer acquisition, have a more loyal customer base, and are 6.5

Customer Retention 40

Customer Retention Customer Acquisition Compliance AI 40

VOZIQ

NOVEMBER 1, 2022

Applying Gartner’s Analytics Maturity Model to Assess Your Customer Retention Program – Forbes. A 2013 study by McKinsey found that data-driven organizations are 23 times more likely to outcompete in customer acquisition, have a more loyal customer base, and are 6.5

Customer Retention 40

Customer Retention Customer Acquisition Compliance AI 40

Zendesk

OCTOBER 13, 2022

This made customers’ initial experiences with the brand even better. For UncommonGoods , an online retailer specializing in unique gifts, the shift from email to a CX solution was the game-changer. How to uplevel your CX organization (or help ensure you stay at the top of your game). Scale CX for volume and growth.

Retail 52

Retail Customer Retention CX Gaming 52

Intercom, Inc.

JULY 1, 2019

Most importantly, subscription businesses enable you to think about marketing as a function of delivering customer success, and not just about the transactional “get that customer over the line.” Customer retention is more important than conversion. How do we retain customers? LTV > CAC.

Customer Retention 223

Customer Retention Start-ups Manufacturing Customer Acquisition 223

VOZIQ

FEBRUARY 11, 2022

Winning back cancelled customers need very expensive discounts and offers. It can get as costly as new-customer acquisition. So how do companies address the risk of customer churn? The post The Economics of Customer Churn appeared first on VOZIQ AI. Learn how we do it at VOZIQ.

Customer Acquisition 56

Customer Acquisition AI Gaming Business Growth 56

SurveySensum

JULY 6, 2023

You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. Even as a retail giant , Reliance Trends struggles with customer retention.

Customer Satisfaction 52

Customer Satisfaction Retail Social Media Net Promoter Score 52

SurveySensum

JULY 6, 2023

You’ve poured your heart and soul into creating captivating marketing campaigns, investing substantial resources in driving customer acquisition. Yet, despite these efforts, you notice a decrease in sales and declining customer loyalty. Even as a retail giant, Reliance Trends struggles with customer retention.

Customer Satisfaction 52

Customer Satisfaction Retail Social Media Net Promoter Score 52

SixteenVentures

JULY 17, 2020

He knew that I could help increase customer acquisition by improving the quality of traffic to their site, improving the number of prospects entering his free trial and, of course, improving the conversion rate to paying customers of those that enter the free trial.

B2C 133

B2C Start-ups B2B Customer Acquisition 133

SurveySensum

SEPTEMBER 5, 2023

A positive SaaS experience facilitated by cutting-edge SaaS feedback software leads to satisfied, loyal customers who not only stay but also become your advocates. These satisfied users aka promoters enthusiastically recommend your software to others, driving customer acquisition for your business.

Actionable Insights 52

Actionable Insights Customer Experience NPS Net Promoter Score 52

SurveySensum

JULY 13, 2023

This is how by gathering customer feedback and taking action on that feedback, brands can create a positive customer experience. If you want to follow the steps of big brands like Amazon, and Zappos who have won the game of retail customer experience? Touchpoints Post-purchase services, customer support, loyalty programs.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

This is how by gathering customer feedback and taking action on that feedback, brands can create a positive customer experience. If you want to follow the steps of big brands like Amazon, and Zappos who have won the game of retail customer experience? Touchpoints Post-purchase services, customer support, loyalty programs.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

Customer Bliss

AUGUST 3, 2018

“A very small increase in customer retention can yield a huge impact on profitability.” How Net Promoter Companies Thrive in a Customer-Driven World. Rob Markey is a partner at Bain & Company and leads the customer strategy and marketing practice. There’s still a need to raise the game on the science.

CX 48

CX Social Media NPS Customer Loyalty 48

CX Journey

JANUARY 19, 2016

Image courtesy of Critical Todd The old acquisition vs. retention challenge is alive and well! The perils of focusing on customer acquisition and sales over the customer experience and retention can be summed up nicely with this: " As fast as you're bringing customers in the front door, they're running out the back door.

Customer Loyalty 42

Customer Loyalty Customer Acquisition Gaming Start-ups 42

Beyond Philosophy

NOVEMBER 9, 2023

So, when I share some statistics I read regarding customer satisfaction and leveraging behavioral economics, some of which I felt very glass-half-empty about, I hope a few of you, with your half-glass-full dispositions, will help me see the bright side. I have long been an advocate of focusing on customer retention over acquisition.

Customer Satisfaction 78

Customer Satisfaction Customer Retention Customer Acquisition Management Consulting 78

Shep Hyken

DECEMBER 10, 2021

Customer acquisition costs approximately five times more than customer retention, so what steps can companies take to keep the subscribers they already have happily engaged? . Seamlessly onboard your subscribers.

Entertainment 77

Entertainment Customer Acquisition Omnichannel Gaming 77

Intercom, Inc.

MAY 10, 2018

I hosted Andrew on our podcast to chat about the changing landscape of customer acquisition, how his “Law of Shitty Clickthroughs” manifests itself in today’s growth channels, and what the rest of us can learn from the likes of Dropbox and Uber. If you enjoy the conversation check out more episodes. Dating apps are also like this.

Start-ups 224

Start-ups Gaming Customer Acquisition B2B 224

Intercom, Inc.

NOVEMBER 14, 2019

Why you need a customer success team. As a discipline, customer success is relatively new to the game. At the highest level, when customers decide to purchase your product, they’re buying a relationship. But it’d be a mistake to focus all your attention on acquiring customers. Developing a customer-centric team.

Sales 108

Sales Gaming Education Customer Relationship 108

Intercom

JULY 19, 2021

By capturing more data, enabling you to spot trends and opportunities, and improving the customer – and agent – experience, conversational support can be a game changer for every facet of your business. Enhanced customer satisfaction (58%). Improved customer acquisition (54%). Increased business efficiency (58%).

Machine Learning 64

Machine Learning Customer Satisfaction Sales Education 64

Futurelab

FEBRUARY 27, 2022

The answer to the dilemma of focusing on the Buy stages of the lifecycle versus the Own stages can easily be found in this series of statistics that convey a very strong point: retention trumps acquisition, both for the business and for the customer. A 5% reduction in the customer defection rate can increase profits by 25-95%.

Customer Retention 130

Customer Retention Customer Acquisition Touchpoint Gaming 130

SurveySensum

MAY 11, 2023

Customer expectations have changed drastically, and businesses need to keep up if they want to stay competitive. So how can you stay ahead of the game? — By listening to your customers, of course! This, in turn, can lead to a better customer experience, increased customer retention, and, ultimately, growth.

NPS 52

NPS Retail Net Promoter Score Customer Satisfaction 52

SurveySensum

SEPTEMBER 8, 2023

NPS cuts cost of customer acquisition: According to the research done by Frederick Reichheld of Bain & Company (the inventor of NPS) increasing customer retention rates by 5% increases profits by 25% to 95%. NPS increases customer loyalty: According to the 2017 Temkin research , promoters are 4.2

NPS 52

NPS Social Media Customer Satisfaction Customer Loyalty 52

SixteenVentures

DECEMBER 31, 2019

The Role of Customer Success in… Customer Development. Customer Acquisition. Customer and User Onboarding. Customer Feedback Loop. Customer Advocacy. Customer Intelligence. Customer Expansion. Customer Renewal. Customer Retention. Customer Acquisition.

Start-ups 136

Start-ups Sales NPS Non-Profits 136

Intercom, Inc.

JUNE 28, 2018

Gina Gotthilf: This came from FourSquare back in the day, but there’s a lot of different apps and games where you can collect badges as you go. Adam Risman: You test badges, you sit on it for a year, and then all of a sudden it’s this game changing thing that you added to the app. Was it how the experiment was run?

Start-ups 160

Start-ups Engineering Gaming Innovation 160

Intercom, Inc.

JUNE 28, 2018

Gina Gotthilf: This came from FourSquare back in the day, but there’s a lot of different apps and games where you can collect badges as you go. Adam Risman: You test badges, you sit on it for a year, and then all of a sudden it’s this game changing thing that you added to the app. Was it how the experiment was run?

Start-ups 126

Start-ups Engineering Gaming Innovation 126