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Turo’s Chief Operations Officer Discusses the Power of Customer Obsession

Execs In The Know

Turo is a car sharing app that allows car owners to rent out their vehicles to people in need of transportation. It is the world’s largest car sharing marketplace and has been named Fast Company’s 10 Most Innovative Companies in Transportation. Without customers, a brand cannot survive, let alone thrive. What Is Turo?

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Valuable Lessons to Takeaway From This Common Poor Practice

Beyond Philosophy

Even the TSA (Transportation Security Administration) gets this idea of segmenting based on skills and experience. In customer acquisition, creating situations that foster the Endowment Effect is essential. Don’t annoy current customers with your new customer acquisition policies.

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COVID19 E-commerce Opportunities Report: Statistics and Facts

MattsenKumar

Massive saving on rent, free coffee, and transport allowance is allowing organizations to self-fund themselves. The E-commerce landscape is evolving; new technologies like AR, ML, and AI enable new players with customer acquisition. Bloomberg reports Google saved $1 billion by letting employees work remotely.