Customer Experience Customer Journey Map Direct Marketing Social Media 
Aquire
JUNE 7, 2021
Content plays into almost every aspect of your marketing team’s work — your inbound marketing, social media, SEO, and lead nurturing strategy all rely on having great content your users love to engage with. How to improve your customer journey with product-led content. What about a purchase?
Customer Bliss
JULY 12, 2016
In this episode, I’m talking with Dave Mingle, the General Director of Global Customer Experience Execution and Planning for General Motors. First, they needed to evaluate and establish the need for embedding customer experience. General Motors gets 100,000s of customer feedback points — surveys, etc.
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