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Digital Transformation: What is it? 10 Successful Big Brand Examples

Aquire

Digital transformation happens when companies adopt digital technologies to create innovation, improve business processes, and offer better value to their customers. Industries from insurance to real estate feel the benefit of implementing digital transformation. United Airlines meets customers wherever they are.

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How Customer Experience is shaping during COVID-19 with ‘New Normal’

SurveySensum

To survive this pandemic, marketing managers need to adapt to resilience, innovation, agility, empathy and emotion and position themselves at the forefront of the longer-term shifts in consumer behavior resulting from this crisis. How will COVID-19 affect Customer Experience?