Online survey tools are powerful software platforms or applications that enable you to effortlessly create, distribute, collect, and analyze surveys. You can use these survey tools to conduct market or academic research, gather valuable feedback from customers and employees, and much more.
They are easy to use, require no technical expertise, come with multiple question types, offer real-time analysis, and can help collect feedback from multiple channels like website embeds, in-product feedback widgets, SMS, emails, and even QR codes.
However, with the online survey software market expected to grow at an annual growth rate (CAGR) of 14.4% from $3.11 billion in 2023 to $3.56 billion in 2024, a number of players have emerged to clutch benefits from the booming market.
And with the abundance of tools available, it can be extremely challenging for any business to find the perfect survey tool that meets their specific requirements. In this blog, we will guide you in discovering the best online survey software that will provide you with meaningful insights from your target audience, allowing you to make data-driven decisions and improve user experiences.
TL;DR
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Survey tools are software or online platforms designed to create questionnaires and share them across different channels. These tools help streamline the process of collecting information from a group of people by allowing users to create customizable questionnaires, distribute them to respondents, and gather and analyze the responses.
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We've listed the top 25 survey tools, considering factors like user interface, templates, question types, integrations, distribution channels, survey reports and analytics, and pricing, to help you find the best fit for your needs.
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Some of the leading online survey tools from our list include Zonka Feedback, Qualtrics, SurveyMonkey, Typeform, Hotjar, Zoho Surveys, Google Forms, and many more.
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To create engaging surveys of all types, share with users, analyze reports for insights, and close the feedback loop, you can sign up for a 14-day free trial on Zonka Feedback or schedule a demo.
Collect Meaningful Customer Insights through Online Surveys ⭐
Reach your customers on any device through powerful Online Surveys and collect actionable feedback to take data-driven actions and deliver outstanding experiences.
The 25 Best Online Survey Tools at a Glance
- Best Survey Tools for Collecting Customer Feedback
- Zonka Feedback: For Omnichannel Feedback Collection
- Qualtrics: For Experience Management
- BlockSurvey: For Anonymous Surveys
- Fynzo Survey: For Extensive Question Type
- Typeform: For Interactive Surveys
- forms.app: For Survey Forms
- ProProfs Survey Maker: For Smart Survey Triggers
- Zoho Survey: For Simple Survey Creation
- Delighted: For Enterprise Feedback Management
- SoGoSurvey by Sogolytics: For Diverse Survey Requirements
- Formstack: For Workflow Automation
- Netcore Cloud: For Seamless Data Collection
- Alchemer: For High-end Automation Capabilities
- Pollfish: For AI Surveys
- Visitor Analytics (TWIPLA): For Website Feedback Collection
- Informizely: For Understanding User Behavior
- Best Free Online Survey Tools: Google Forms, SurveyMonkey, Hotjar, Qualaroo
- Best Online Survey Tools for Email Surveys: SurveySparrow, Promoter.io, QuestionPro, GetFeedback, Survicate
Best Online Survey Software for Collecting Customer Feedback
Let's begin by looking at the best online survey software that can help you collect deeper insights from your customers and increase satisfaction among customers.
#1. Zonka Feedback: An Omnichannel Customer Survey Tool
Popular for: Website surveys, product feedback, offline surveys, email surveys, in-product survey software, text survey tools, customer survey tools, market research tools
Zonka Feedback is an all-in-one, easy-to-use online survey software that offers a wide range of features, including customizable surveys, real-time reports, and robust analytics. It helps you to collect customer feedback through surveys of various types like Likert scales, 1 to 10 opinion survey scales, and NPS surveys by sharing them on different survey collection channels both online and offline across the customer journey.
As one of the most effective online survey tools, Zonka Feedback also helps you take instant action to close the feedback loop, improve and automate CX, and facilitate improvement in various aspects of your business.
Top Features of this Survey Software
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100+ customizable ready-to-use survey templates.
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Microsurveys with 30+ question types on CX metrics like Net Promoter Score, Customer Effort Score, and Customer Satisfaction Score can be deployed in-app easily for real-time feedback collection.
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Feedback widgets such as feedback buttons, popover surveys, popup surveys, slide-out surveys, and bottom bar surveys for engaging feedback collection.
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Dynamic survey features like survey logic and branching, hide logic, answer piping, multilingual surveys, and survey redirection for efficient data collection.
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Real-time feedback alerts and notifications for feedback based on the criteria you set.
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Workflow automation for automating processes like response tagging and auto-responding that seamlessly integrate into existing tech stack.
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User segmentation and segmenting of feedback data for targeted audience.
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Powerful integration with business tools like Salesforce, Zendesk, Freshdesk, Slack, Mailchimp, Webex, Google Analytics, AirTable, Intercom, Zoom, and more.
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Advanced reporting and analytics for top primary metrics and detailed response analysis.
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White labeling for personalized, relevant, and branded customer feedback surveys.
Pricing
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Starts at $49/month.
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Customizable plan as per business requirement available.
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Free trial for 14 days available
Score On
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G2: 4.7/5
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Capterra: 4.8/5
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GetApp: 4.8/5
#2. Qualtrics: Survey Tool for Experience Management
Popular among: Website survey tools, in-product survey software, SaaS survey software, sentiment analysis tool
Qualtrics is a survey platform known for its advanced survey logic capabilities, comprehensive reporting tools, and user-friendly interface. It offers extensive customization options pushing the boundaries of traditional surveys, making it an effective choice for survey makers for creating surveys and managing feedback.
Top Features of this Questionnaire Software
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Advanced survey logic and branching capabilities.
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Comprehensive reporting and analytics for in-depth response analysis.
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User-friendly interface with an intuitive survey-building experience.
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50+ survey templates and 100+ question types to create customized online surveys.
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Multiple channels for survey distribution like mobile devices, websites, and apps.
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Integrations with existing systems like Salesforce, Marketo, and Adobe.
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Collaboration on custom online reports that automatically update in real time.
Pricing
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Offers custom plans as per your business needs.
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It also offers a free trial.
Score On
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G2: 4.4/5
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Capterra: 4.8/5
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GetApp: 4.8/5
Qualtrics can be expensive and might not fit under the budget of many startups or small businesses looking for a simpler online survey tool. You can check out the top Qualtrics alternatives that we've covered to find more user-friendly and quick-to-start survey tools.
#3. BlockSurvey: Customer Survey Software for Anonymous Surveys
Popular for: Privacy-focused survey software, Anonymous survey software, AI-powered surveys
BlockSurvey is a decentralized form-builder platform that ensures that the data remains secure and confidential, making it an ideal choice for organizations who worry about data breaches and other security threats. By emphasizing complete data protection and anonymity, BlockSurvey sets the gold standard for trusted survey platforms.
Top Features of this Survey Platform
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Intuitive user interface with AI-powered suggestions for optimal survey design.
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Privacy-first approach, ensuring respondent anonymity and data security.
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Personalizable templates for versatile form and survey creation.
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Dynamic conditional logic, question branching, and skip logic for a tailored respondent journey.
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Tailored branding options including themes, logos, and preferred colors.
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Comprehensive analytics for detailed survey results interpretation.
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Team collaboration tools for joint survey design and deployment.
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End-to-end encryption, ensuring data is protected from creation to storage.
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No third-party tracking, upholding the highest privacy standards.
Pricing
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Basic plan costs $29/month
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It also offers a free plan for up to 3 surveys and up to 30 responses
Score On
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G2: 4.7/5
- Capterra: 4.9/5
- Getapp: 4.9/5
#4. Fynzo Survey: Survey Platform for Experience Management
Popular for: Online survey builder, offline surveys, feedback survey software
Fynzo Survey is an easy-to-use survey platform that allows you to create online surveys effortlessly with its intuitive interface and extensive question types. With this comprehensive tool, you can customize surveys, interact with your audience on any device, and get real-time results. It offers a wide range of customization options and cutting-edge features including over 20 question types, various customization options including custom CSS, survey distribution across multiple channels, and many more, making it a highly robust online form creator.
Top Features of this Questionnaire Software
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Easy survey generation with an intuitive interface.
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Supports a wide variety of survey question types, including star ratings, smileys, NPS, and Likert scales.
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Utilizes sophisticated survey features like piping, skip logic, and configurable variables.
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There are numerous ways to distribute surveys, such as social media, email, website embedding, and QR codes.
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A mobile app that is accessible on both iOS and Android.
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On the go, even offline, create, distribute, and view survey findings.
Pricing
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Plans start from as low as $17.
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It offers a free Trial of 14 days for you to check out its features.>
Score On
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G2: 4.4/5
#5. Typeform's Questionnaire Tools & Form Builder
Popular among: Online website surveys, feedback survey software, SaaS survey software, in-product surveys
Typeform stands out with its visually appealing and interactive surveys. With its easy-to-use interface, extensive question types, and conditional logic, Typeform helps you turn boring surveys into engaging and conversational surveys that captivate respondents.
Top Features
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An interactive and engaging way to create a survey.
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Customizable online survey and form templates.
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Over 120+ integrations to conduct surveys at scale.
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Conditional logic, skip logic, and question branching.
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Brand customization with themes, colors, and logos
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Real-time data visualization
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Advanced reporting and analytics
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Collaborative survey creation
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Syncing of online responses to tools Google Sheets and Zapier
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Free features like unlimited surveys and data export options
Pricing
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Basic plan costs $25/month.
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It also offers a free plan for up to 3 surveys with 10 questions per survey
Score On
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G2: 4.5/5
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Capterra: 4.7/5
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GetApp: 4.7/5
Looking for one of the best online survey tools that come with advanced analytics and more than just an interactive interface? Here are the top Typeform alternatives you can switch to.
#6. forms.app: Quick Online Survey Builder Tool
Popular among: Feedback survey software, email surveys, in-app feedback tools
With forms.app, you can create not only surveys but also data collection forms and quizzes in a short time thanks to its 1500+ ready-made templates and its AI form generator feature. It is an easy-to-use survey maker with a user-oriented design and offers almost all advanced features in its free plan.
Top Features
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AI form generator
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Easy workflow automation with +500 third-party integrations
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Conditional logic
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Various questions types
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25+ form fields
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Push notifications
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Advanced data analytics
Pricing
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Free plan with 5 forms and 100 responses /month
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Basic plan starts at $25/month
Score on
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G2: 4.5/5
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Capterra: 4.6/5
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GetApp: 4.6/5
#7. ProProfs Survey Maker: SaaS Survey Software
Popular among: Website survey tools, NPS tools, customer feedback surveys, employee engagement surveys, market research
ProProfs Survey Maker is a comprehensive survey solution that meets every survey requirement in an easy, hassle-free way. It lets you create highly effective surveys using a library of 100+ professionally designed, customizable templates with pre-set questions, themes, and sharing options.
You can customize the surveys by adding your brand colors, logos, and style. You can also choose from multiple question types like 1 to 10 opinion surveys, deployment channels, and targeting options for your feedback surveys.
Not just that, you can use its built-in advanced targeting system that lets you focus on specific demographics based on where they are, what device they use, the language they speak, and so much more.
Whether you need a net promoter score (NPS) survey, a market research survey, or just an online questionnaire, Survey Maker ensures you receive the best outcome possible to grow your business.
Top Features
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A vast library of 100+ professionally designed templates for a quick start
- Ready-to-use questions for different survey types to save time in finding the right questions to ask
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Customization options to implement consistent branding guidelines with logo, colors, themes, and graphics
- Advanced reports and analytics to see who took your survey and when, how they answered, and more
- Integration with CRM and marketing automation software to follow up with your respondents easily
- Smart triggers to allow a survey to pop up after a certain time limit, percentage of page scrolled, or right before the exit
- Option to embed sidebar feedback forms at strategic points to capture unsolicited feedback
Pricing
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Starts at $19/month.
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Option to add White Label Package for only $300/year.
- Free trial for 15 days available.
Score On
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G2: 4.3/5
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Capterra: 4.5/5
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GetApp: 4.8/5
#8. Zoho Survey: Online Survey & Questionnaire Tool
Popular among: Survey apps, website survey tools, mobile survey tools, in-product survey tools
Zoho Survey offers a range of survey questions and templates, logic, branching, and advanced reporting features. It is a great option if you are looking for AI-infused survey innovations and can be an add-on for your Zoho CRM.
However, when assessed individually, Zoho Surveys isn't as advanced and comprehensive as other survey tools in this list.
Top Features
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Free features like unlimited surveys with 10 questions each
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15+ question types like multiple choice, star rating, image type, rating scale, and NPS and 200+ templates.
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Multilingual surveys.
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Collaboration and sharing among the team members.
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Reporting and data analysis with visual charts, graphs and filters.
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Integration with Zoho Apps and third-party tools.
Pricing
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Free for 100 responses per survey and 10 questions per survey
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Paid versions start at $25/month per user
Score On
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G2: 4.4/5
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Capterra: 4.6/5
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GetApp: 4.7/5
#9. Delighted: An Enterprise Customer Survey Software
Popular for: NPS surveys, enterprise feedback management software tools, online website surveys, in-product survey software, SaaS survey software, email survey software, product survey tools
Delighted specializes in creating online forms and sophisticated surveys for collecting Net Promoter Score (NPS) feedback, Customer Satisfaction feedback, and Customer effort score, and is one of the easiest tools to measure customer and employee satisfaction, product feedback, and website feedback.
As one of the popular online survey tools, it offers robust reporting features for text analysis and supports multiple channels to share surveys like email, web links, kiosk surveys, and iOS SKD. It doesn't support Android SDK and SMS Surveys.
Top Features
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Net Promoter Score other metric surveys like CSAT, PMF, eNPS, and CES
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Customizable surveys with branding elements and themes
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Real-time feedback reporting
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Feedback trends and analysis
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Integration with CRMs and helpdesk systems
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Automated workflows and notifications
Pricing
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Premium plan costs $224/month.
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It also offers a free version plan with a monthly survey send limit of 1,000.
Score On
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G2: 4.7/5
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Capterra: 4.9/5
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GetApp: 4.9/5
#10. SoGoSurvey by Sogolytics: Feature Rich Survey Software
Popular among: Online website surveys, mobile survey tools, offline surveys, SMS survey software
SoGoSurvey offers survey management software for customer and employee experience management, with two product approaches: SoGoCX and SoGoEX, ideal for businesses with diverse survey requirements. It provides feature-rich advanced logic and branching options with customizable templates, while labeling, sentiment analysis, and segment-based analysis with an easy interface.
However, it lacks display logic for questions and once you add logic to a question, you can't change its position, which might make you redo the survey.
Top Features
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Pre-designed templates with survey design customization.
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Question branching and survey logic to collect data.
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Multilingual surveys.
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Reporting and analytics.
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Collaboration and team management.
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Embedding multimedia in the survey software
Pricing
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Starts at $25/month.
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Free trial for 10 days available.
Score On
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G2: 4.5/5
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Capterra: 4.7/5
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GetApp: 4.7/5
#11. Formstack: Workflow Automation Survey Tool
Popular for: Feedback survey software, online survey builder
Formstack is one of the best questionnaire tools that allows you to create online surveys effortlessly with its drag-and-drop interface and extensive question types. It offers automation and integration capabilities to streamline survey processes and integrate with other applications.
Formstack Forms is ideal for user-friendly feedback forms, but its drag-and-drop builder lacks customization compared to other tools. Reporting options are limited, and pricing might be a concern for some users.
Top Features
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Easy form builder with drag-and-drop interface
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Advanced question types and conditional logic
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Seamless integrations with CRMs and third-party tools and automation
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Confidential notifications and workflows
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Robust reporting and analysis
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Mobile-optimized surveys
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Partial survey form submissions
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Email confirmation and notifications
Pricing
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Starts at $50/month.
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Free trial for 14 days available.
Score On
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G2: 4.4/5
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Capterra: 4.2/5
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GetApp: 4.2/5
#12. Netcore Cloud: A Comprehensive Customer Survey Tool
Popular for: Website, product insights, email-based surveys, in-app performance & surveys.
Netcore Cloud offers an intuitive and feature-rich platform ideal for collecting actionable data & feedback across various touchpoints. Whether you’re gauging website experience, understanding product usability, or capturing email responses, their suite is designed to give you a comprehensive view of your customer's journey.
Being among the premier online tools, Netcore Cloud not only aids in data collection but also in analyzing these inputs, ensuring you make informed decisions to enhance customer experiences and streamline business operations.
Top Features
- Over 100+ tailor-made templates including product insight forms, customer experience surveys, industry-specific templates, and more
- Quick surveys with 30+ question formats focused on key Customer Experience metrics such as Net Promoter Score. Deploy these within your app for instantaneous feedback
- Receive immediate alerts and notifications for feedback based on your predefined conditions
- Streamlined workflow automation for actions like auto-tagging responses and instant replies that integrate effortlessly with your current systems
- Seamless integration capabilities with platforms like Salesforce, Zapier, Google Analytics, and numerous others
Pricing
Netcore offers flexible pricing for your business depending on specific business needs.
Score On
- G2: 4.5/5
- Capterra: 4.2/5
- GetApp: 4.4/5
#13. Alchemer: Survey Platform for Enterprises
Popular for: Online website surveys, mobile survey tools, email survey software, SMS surveys
Alchemer, previously known as SurveyGizmo, is one of the most popular enterprise-level questionnaire tools popularly used by various startups and Fortune 500 companies. SurveyGizmo is known for its high-end automation capabilities and customizations that ensure survey management is on the go.
It offers advanced features like branching logic, data analysis tools, and extensive customization options. Ideal for more complex surveys that require in-depth survey capabilities and robust reporting.
Top Features
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User-friendly survey builder with a drag-and-drop interface
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43+ question types to include in surveys and create surveys, quizzes, polls, exams, and questionnaires
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Advanced Analytics options like Cross-tabulations and Trend Analysis
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Real-time and flexible reporting
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Collaboration and workflow management
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Automate workflow and easy integrations
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Advanced survey features like response piping, A/B testing, and more
Pricing
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Starts at $55/month per user.
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It also offers a free trial.
Score On
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Capterra: 4.5/5
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GetApp: 4.5/5
#14. Pollfish: AI Powered Online Survey Tool
Popular for: Mobile survey tools, market research tools
Pollfish is one of the most popular questionnaire tools that specialize in mobile-focused surveys, allowing you to reach a global audience through its in-app surveys. With its AI-powered survey creation, it takes the hassle out of designing surveys by automatically generating them based on your goals and objectives. However, it may not be as robust in areas such as offline surveying or complex survey logic.
Top Features
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Global audience reach by the access of a network of app publishers
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Real-time survey results
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Advanced targeting and customization
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Survey distribution control
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Survey compatibility and flexibility in question types and formats
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A/B testing
Pricing
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Starts at $95/month
Score On
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G2: 4.4/5
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Capterra: 4.5/5
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GetApp: 4.5/5
#15. Visitor Analytics (TWIPLA): Popular Website Survey Tools
Popular among: Website survey tools, Online website surveys
Visitor Analytics, now TWIPLA, can be a great tool if you are looking for survey software that focuses primarily on analyzing feedback from website visitors. It allows the creation of simple surveys and real-time reporting, allowing you to gather and monitor website performance simultaneously.
Top Features
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Multiple types of questions, including rating scales, short/long text questions, multiple choice questions, website sliders, and more.
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Branding your surveys by choosing their look and feel.
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Website analytics, including visitor traffic, bounce rate, page views, and more.
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Real-time visitor tracking, conversion tracking, and analysis of the online journey of users.
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Heatmaps to track visitor activities like clicking, scrolling, etc.
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Advanced response analytics through the number of survey responses, bounce rates, and funnel analysis
Pricing
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Free plan supports 400 visits per month.
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Basic plan starts at $10.39/month.
Score On
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G2: 4.4/5
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Capterra: 4.7/5
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GetApp: 4.7/5
#16. Informizely: All-in-One Survey Platform
Popular among: Website survey tools, text survey tools
With its intuitive user interface and comprehensive features, Informizely empowers businesses to understand user behavior, improve customer experience, and drive conversion rates.
Among the most popular website survey tools, it focuses exclusively on online website surveys and analytics, it may not be the best choice if you require survey capabilities through other channels.
Top Features
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Ability to share surveys through links, emails, and website
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Customizable survey designs
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Targeted surveys and audience segmentation
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Multiple question types like NPS, CES, rating, and multiple-choice questions
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Survey triggers and display options for the website
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Real-time feedback and analysis
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Management of survey responses
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Data export and integrations with customer relationship management software and third-party tools
Pricing
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Starts at $85/month.
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Free trial available for 14 days.
Score On
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G2: 4.6/5
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Capterra: 5/5
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GetApp: Not Available
Top Free Online Survey Tools
If you want to explore the best online survey software without committing to paid versions, free online survey tools can be a great option. However, keep in mind some advanced features might not be accessible in the free version.
Let us look at some options that can help you create customer surveys without spending any dime.
#17. Google Forms
Popular among: Best free survey tools, website survey tools, email survey tools, best survey apps
Google Forms is a free online survey tool that is popular for its simplicity, user-friendliness, and ability to integrate seamlessly with other Google applications. It offers an intuitive interface, along with customizable survey templates, collaboration, and basic reporting features making it an excellent choice for businesses of all sizes.
However, if you need advanced features like sentiment analysis, advanced skip logic, or complex question branching, Google Forms may not suit you.
Top Features
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Easy and free survey creation for unlimited surveys with unlimited questions
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Custom themes and templates
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Collaboration and sharing
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Real-time responses and analytics
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Conditional logic
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Integration with Google Workspace
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Offline form completion
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Automatic response validation
Pricing
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Free of cost but a collective package of Google Workspace starts at $6/month per user.
Score On
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G2: 4.5/5
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Capterra: 4.7/5
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GetApp: 4.7/5
#18. SurveyMonkey
Popular among: Website survey tools, in-product survey software, mobile survey tools, SaaS survey software, email survey software, text analysis tool
SurveyMonkey is one the most popular free online survey tools that provides a user friendly platform for creating and distributing surveys. It is known for its simplicity, accessibility, and extensive integration options, making it a widely used tool for feedback and survey collection.
If you are looking for great features at a lower price, its lower-pricing plans may not offer many functionalities. You might have to look for SurveyMonkey alternatives to find features like advanced reporting, display logic support, and more at a lower price.
Top Features
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User-friendly survey builder with drag and drop operations
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Multiple questions types like rating scales, open-ended, multiple choice
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Custom survey themes and branding
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Survey logic and branching
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Advanced reporting and analysis
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NPS and CSAT surveys
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Collaboration and sharing options
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Email invitations and reminders
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Real-time response tracking and monitoring
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Integrations with 120+business systems, including Salesforce, Tableau, and Marketo
Pricing
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Basic plan is a free plan.
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Paid plan starts at $25/user/month for a Team Advantage plan or $39/month for individuals
Score On
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G2: 4.4/5
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Capterra: 4.6/5
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GetApp: 4.6/5
#19. Hotjar
Popular among: Website feedback tools, product survey tools, mobile survey tools, SaaS survey software
Hotjar combines surveys with heatmaps and user behavior analytics to provide comprehensive insights into website visitor interactions. This survey tool offers visual representations of user behavior, enabling businesses to optimize their website based on real customer feedback.
Hotjar was popular for its free survey builder, but once it began charging, users found it expensive for limited features. If you are looking for survey builder software that supports email surveys or SMS surveys, you can check out Hotjar alternatives as it doesn't offer these.
Top Features
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Heatmaps that visually represent user interaction with the website
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Session recording to record and play user sessions and navigation
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Ability to add different types of questions to the online surveys like radio button, checkbox, text field, NPS, and CSAT questions
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User segmentation
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Prebuilt survey templates
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Logical jumps and question branching
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Real time web reports and visitor recordings filtering and insights
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Surveys and form analysis
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AI-powered surveys (recently introduced)
Pricing
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Basic plan is free of cost.
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Paid plan starts at $59/month.
Score On
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G2: 4.5/5
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Capterra: 4.7/5
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GetApp: 4.7/5
#20. Qualaroo
Qualaroo is an exceptional survey tool for enhancing customer experiences by effortlessly gathering feedback using online survey tools. It lets you delve deep into your customers' experiences, gaining contextual insights and understanding their emotions driving their feedback.
With Qualaroo, you can create concealed survey Nudges™ for your website, mobile app, and SaaS product development, allowing you to capture real-time feedback from your target audience.
Qualaroo's advanced targeting features, including branching and skip logic, ensure that you gather feedback from your desired audience immediately, providing precise insights that align with your objectives.
Top Features
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A range of customizable survey templates, saving time and effort in survey creation.
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Collect feedback through multiple channels, like websites, email, in-product, in-app, and also in your prototype.
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Seamlessly integrates with tools like HubSpot, Salesforce, Google Analytics, and more.
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Utilizes Sentiment Analysis to automatically analyze and categorize feedback sentiment.
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Brand surveys with your company's logo, colors, and style for a consistent user experience.
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You can create surveys and collect feedback in 70+ languages.
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Automatically calculates NPS score and shows it on your dashboard with other metrics.
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Advanced reporting to provide real-time data and analytics.
Pricing
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Starts from $69/month.
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15-day free trial available.
- Premium and Business plans are also available.
Score On
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G2: 4.4/5
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Capterra: 4.7/5
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GetApp: 4.7/5
Top Survey Tools to Collect Feedback via Email
When it comes to collecting customer feedback through email surveys, there is no shortage of excellent survey tools available. Each of these email survey software offers unique strengths and features that can help businesses gather valuable insights from their customers.
- #21. SurveySparrow: This survey platform offers conversational email surveys with pre-built question types and bulk contact imports.
- #22. Promoter.io (now Retently): This tool helps small and medium-sized businesses improve customer retention rates through a 5-step process, including NPS measurement.
- #23. QuestionPro: One can use this customer satisfaction tool to conduct email surveys and analyze feedback with its powerful analytical tools and a library of templates and question types.
- #24. GetFeedback: It is a comprehensive customer feedback platform for email surveys, offering question branching and real-time reporting.
- #25. Survicate: This tool provides a user-friendly survey builder for embedded and link email surveys, capturing both partial and complete responses.
You can check out our blog on email survey tools to get a better idea of all the top tools, key features, pricing, and other information.
Steps to Choose the Best Online Survey Tool
Here are the steps that can help you choose the best online survey tools.
1. Identify your Specific Survey Requirements & Goals
Before choosing an online survey tool, it is crucial to have a clear understanding of your specific survey requirements and goals. Take the time to ask yourself important questions like:
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What type of feedback are you hoping to gather?
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Is your goal about measuring customer satisfaction, collecting product feedback, or conducting market research?
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Are you planning to conduct surveys through multiple channels like the website, email, sms?
By clarifying your objectives, you will be better equipped to select a customer survey tool that aligns with your unique needs.
2. Evaluate the Features and Functionalities of Survey Tool
When evaluating the features and functionalities of the customer survey tool, it's important to look at the mentioned factors:
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Survey Types: Evaluate whether the tool specializes in specific surveys (e.g., user satisfaction or market research) or offers a broader range of options.
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Question Variety: Look for a survey tool that supports various question types, such as multiple-choice, rating scales, short text, and specific survey types like Net Promoter Score survey questions, CSAT survey questions, CES survey questions, or star rating questions.
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Customization: Ensure the tool provides customization options to white label surveys for branding, logo inclusion, and color/font selection to match your brand's identity.
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Integration: Choose a survey tool capable of integrating with other business tools like CRM tools or email marketing for seamless survey data collection and analysis.
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Essential Features: Verify the tool includes vital features like survey logic, advanced reporting, collaboration, and multimedia support for effective survey management and insights gathering.
3. Ensure Some Must-have Features in your Online Survey Software
Here are some of the features that should be at the forefront of your mind as you make your decision and select the perfect survey software for your needs:
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Powerful Survey Builder - Choose a tool with a user-friendly survey builder for effortless survey creation and brand customization.
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Ready-to-use Survey Templates - Save time with tools offering pre-designed survey templates as starting points for your surveys.
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Feedback Sharing in Multiple Ways - Ensure that the tool allows you to share feedback in multiple formats, such as charts, graphs, and analytical reports for effective communication.
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Real-time Response Notifications - Stay updated with real-time response notifications as they help you to follow up timely and address feedback promptly.
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Dynamic Survey Features - To create a personalized and engaging survey experience, choose a survey tool with features like skip logic, question branching, and redirection based on respondents' answers.
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Reporting & Analytics: Choose a tool that allows comprehensive reporting and analytics abilities including real-time survey reports, track response rates, analyze survey data, and visualize collected data through charts and graphs.
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Collaboration and Workflow Management: Choose a tool with collaborative response inbox and workflow management for role assignments, design collaboration, and streamlined survey review and approval processes.
4. Compare Pricing Plans & Value for Money for Survey Software
When comparing survey tool pricing plans, focus on value for money. Consider the number of surveys, respondents, and any extra costs for advanced features.
Find a tool that balances features and affordability, ensuring you get value without compromising functionality. You should also evaluate the necessity of additional features and their cost before making a decision.
5. Read User Reviews & Testimonials of Survey Platform
When selecting an online survey tool, gather information through user reviews and testimonials on platforms like Capterra, G2, and GetApp.
Assess ratings, satisfaction scores, and comments about usability, support, and performance. These insights complement the survey platform's listed features. Real-world experiences, both positive and constructive, reveal how the tool performs and helps businesses meet survey goals.
6. Take Advantage of the Survey Software's Free Trials or Demos
Taking advantage of free trials or demos is a crucial step in choosing the best online survey tool for your business. These opportunities allow you to test the survey platform firsthand and gain a deeper understanding of its functionality, user interface, and suitability for your specific requirements.
During the trial, explore features, assess ease of use, and evaluate user experience. Interacting with the software helps you determine if it aligns with your goals and provides the necessary functionality to create and manage surveys effectively.
Additionally, testing the software yourself allows you to evaluate its compatibility with your existing systems and workflows. You can assess whether the survey tool integrates seamlessly with other apps or platforms you use, streamlining all the data transfer processes and optimizing your workflow efficiency.
7. Make an Informed Decision based on your Research and Evaluation
After conducting thorough research, evaluating features, comparing pricing, and considering user feedback, make an informed decision. Choose the customer survey software that best aligns with your survey requirements, offers the necessary features, and provides value for money. Remember to consider the long-term scalability and potential for growth as well.
Get Started with a Powerful Survey Tool
Selecting the right customer survey software involves identifying your specific requirements, evaluating features, considering pricing, reading user reviews, and making an informed decision. Choose a survey software that aligns with your goals, offers essential features, fits your budget, and has positive user feedback to collect feedback for effective feedback collection and analysis.
Sign up with Zonka Feedback for a 14-day free trial or schedule a demo to explore its features like unlimited surveys, custom-designed themes, multilingual support, advanced user segmentation, analytics and reporting, workflow automation, and many more.