At A Fork In the Road: As a Customer Relationship Driver, Where Is Branch Banking Headed?
Beyond Philosophy
MARCH 31, 2015
Are they technology centers, with increased reliance on self-service devices, speed, and with minimal customer interface? Are they central, and primary, points of contact and interaction, where well-trained branch staff can build relationships and long-term value? The concept even has a name: the Neighborhood Store.
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