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As one of the pioneers in the customer feedback platform industry, Qualtrics is renowned for its robustness and wide-ranging capabilities, making it an excellent choice for enterprise-level companies. It is an ideal choice for businesses with large numbers of employees access to seasoned CX professionals and a huge budget to spend as the tool’s service are on the pricier side and can be a bit much for beginners with its advanced features and expensive budget.
So, if you are looking for an alternative to Qualtrics then scroll down and see our tried and tested list of top 10 Qualtrics alternatives list.
Why Look for Qualtrics Alternatives?
While popular, Qualtrics, like any tool, has drawbacks that may not be ideal for some businesses. So, let’s explore these reasons behind looking for an alternative to Qualtrics.
- Cost: Qualtrics can be expensive, especially for smaller businesses or those with limited budgets. Some companies may seek alternatives that offer similar features at a lower cost. And even after spending a huge amount of money, you just get access to limited features. So, look for affordable Qualtrics alternatives for surveys.
Source: G2, Qaultrics Review, Aug 25 2023
- Ease of Use: Although Qualtrics is known for its powerful capabilities, beginners may find its interface complex or difficult to navigate. Many customers complained that the software wasn’t intuitive and required training to get the most out of it. So, look for user-friendly Qualtrics alternatives.
Source: G2, Qaultrics Review, May 22, 2023
- Not Very Intuitive: Qualtrics has many great features but it lacks in a few places one of them being that it doesn’t have a very intuitive interface. You’d have to repeat some basic work like creating forms from the start if you pause the process or fail to finish it.
Source: Capterra, Qaultrics Review, 2022
A Detailed Overview of the 10 Qualtrics Alternatives
Tool | Pricing | Free Version | Free Trial | Customer Support | G2 Review Score |
Qualtrics | Contact for detailed pricing | Yes | Yes | 24×7 Email, chat, and phone support (depending on the plan) | 4.4 |
SurveySensum | $99 / month | Yes | Yes | End-to-end customer support (Live chat, email, blogs, etc.), Dedicated CX Manager | 4.7 |
InMoment | Contact for detailed pricing | No | No | Email, chat, and phone support | 4.7 |
Retently | $2 / month | No | Yes | Email support, Zoom, live chat support, dedicated CSM. (depending on the plan) | 4.8 |
Promoter.io | The other plans are $100, $150, and $225/month | No | No | Email and chat support | 4.5 |
AskNicely | Contact for detailed pricing | No | No | Help center, chat, and mail support | 4.7 |
GetFeedback | Contact for detailed pricing | No | Yes | Email support, help & resource center, help-articles | 4.5 |
Medallia | Contact for detailed pricing | No | Contact to know more | Email support, customer knowledge center | 4.4 |
QuestionPro | Pricing differs for each product | Yes | Yes | Email, LiveChat, and dedicated phone support (depending on the plan) | 4.5 |
Forsta | Contact for detailed pricing | No | No | Knowledge Base, email, and chat support | 4.2 |
10 Best Qualtrics Competitors and Alternatives to Check Out in 2024
Stop right there! No more scavenging Google for the best Qualtrics competitors.
After some research, we’ve listed out the top 10 Qualtrics International competitors and alternatives for 2024. Take a look.
1. SurveySensum
SurveySensum is the most affordable Qualtrics Alternative software out there. With its ease of use and exceptional support, it is becoming a preferred choice for both beginners and seasoned professionals. It facilitates businesses to gather and act effectively on their feedback across industries like B2B, SaaS, Telecom, NBFC, etc.
SurveySensum is not your ordinary CX feedback tool – it is a CX service that helps you achieve your business goals with a customer feedback platform.
It comes with seasoned CX professionals who provide end-to-end guidance and support so that you can make your CX program a success. They guide you through the entire process – from survey creation to detailed analysis to extracting valuable action plans and closing the feedback loop in real-time.
Best Features
- The tool comes with industry-specific survey templates for NPS, CES, CSAT, SSI, product onboarding, and more with pre-written survey questions that can be completely customized and edited as per the user’s needs and requirements.
- The Text Analytics feature enables users to automate the process of tagging and categorizing feedback into relevant categories, saving hours of manual labor. This feature also generates a detailed report on the analysis for further research.
- It provides top-notch customer service with 2 hours of SLA support guaranteed.
Other features: Quick Online Surveys, WhatsApp Surveys, Multilingual Surveys, Role-based Dashboards, and more.
Pros
- Easy to use
- 360-degree solution for customer professionals
- Makes feedback actionable
- Contact Management
- Seamless Integrations
- Text Analysis
Cons
- Some app integrations are missing but their swift support team is ready to integrate on your request.
Pricing: The Basic Plan starts at $99/month.
Send WhatsApp Surveys with SurveySensum!
2. InMoment
InMoment effectively converts metrics into meaningful insights to promote high-value business decisions and relationships with customers and employees. It is a great Qualtrics competitor and a cloud-based solution that offers leadership board, employee communication, and employee loyalty modeling capabilities.
Our View: The tool comes with many advanced features like custom reports and dashboards, comprehensive feedback analysis, stakeholder management, etc. But is not a budget-friendly customer feedback platform as additional features will cost extra money. So, it is ideal for big organizations.
Let’s explore these pros and cons and the best features, in detail.
Best features:
- Text Analytics: It is an AI-powered adaptive model that understands all the VOC data with exceptional precision and perception.
- Data Management: You can handle complex data sets for a complete experience representation.
Other features: CX Strategy & Design, Survey & Data Collection, Action & Case Management, Dashboard & Reporting, Text & Advanced Analytics.
Pros
- Attractive design with a wide range of filters and options
- Accurate and quick to update
- Easy to use
Cons
- Can only do NPS, CES, CSAT surveys
- Limited customization
Source: G2, InMoment Reviews, May 22, 2023
G2 Review: 4.7/5
Pricing: Contact InMoment for detailed pricing
3. Retently
Retently helps you effectively measure customer satisfaction, get relevant client feedback that you can work on, limit customer churn, and convert detractors into promoters. It is an ideal tool for measuring and improving customer satisfaction and loyalty through NPS surveys.
Our View: With Retently, you can gather customer feedback, analyze results through advanced analytics, and create reports to take the right action. The tool is a great option for seasoned professionals who have experience in using basic and advanced features, but not for beginners as it doesn’t come with a free trial for users to explore.
Best features:
- Feedback analytics: Derive significant insights from customer feedback by utilizing text and sentiment analysis.
- Survey Template: All you have to do is create, clone, or adjust an existing template for each campaign and use it when needed.
- Advanced Survey Template Editor: It enables you to customize everything in your survey template.
Pros
- Easy to use
- High-quality survey design that works well on mobile and desktop.
- Can integrate with other apps.
Cons
- Very low customization, useful for people who just want to run NPS, CES, CSAT
Source: G2, Retently Reviews, Jan 11, 2024
G2 Review: 4.6/5
Pricing
- Essential – $25/month
- Pro 5 – $199/month
- Ultimate 10 – $399/month
4. Promoter.io
Promoter.io, (also known as CheckMarket) another Qualtrics competitor, is actionable customer feedback and predictive experience management software. It is the most comprehensive customer intelligence & engagement platform built to drive growth and customer retention. The tool combines feedback using a solid NPS approach with internal customer data from various sources to provide unparalleled customer insights.
Our View: This tool is one of the cost-effective alternatives to Qualtrics. And it is an ideal alternative tool if you are a small business as the automatic storage capacity is limited and if you are a big organization then information might get lost.
Best features:
- Powerful dashboards and segmentation: Get an at-a-glance summary of the overall performance of your whole business. Segment results by product line, customer demographics, or any other relevant customer data.
- Real-time text analysis: It is an effective machine learning that precisely displays popular themes from customer feedback.
Other features: Anonymous Feedback, Mobile Survey, Multi-Channel Distribution, Negative Feedback Management, Pulse Surveys, Third-Party Integrations
Pros
- Very versatile and fast app
- Good customer support
- Surveys are customizable
Cons
- The system of automatic information storage needs improvements.
- Can’t add more questions
Source: G2, Promoter.io Reviews, Apr 03, 2019
G2 Review: 4.5/5
Pricing
- The basic plan is free
- The other plans are $100, $150, and $225/month
5. AskNicely
A popular solution in customer experience management and a great Qaultrics alternative, AskNicely is known to be the only mobile platform for people-powered businesses. It claims to be the world’s first pocket-sized customer experience coaching platform. They bring feedback, coaching, and brand-aligned service actions into the pocket of your frontline team. It claims to be the world’s first pocket-sized customer experience coaching platform.
Our View: The tool is ideal for organizations looking for simpler alternatives to Qualtrics with little reporting capabilities as the tool has limited reporting capabilities and you have to create reports manually.
Best features:
- Real-time Feedback: Get high productivity and accuracy with innovative real-time feedback. AskNicely allows you to analyze employee performance more frequently and consistently.
- Staff Empowerment with Frontline: AskNicely assists you in training and empowering your frontline operators to make a remarkable customer experience.
Pros
- Easy to use
- Reports feature to analyze and improve business.
- Customizable
Cons
- Poor workflow
- The integration lacks functionality.
Source: G2, AskNicely Reviews, Apr 03, 2019
G2 Review: 4.7/5
Pricing: Contact AskNicely for detailed pricing
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6. GetFeedback
As a solid Qualtrics competitor, GetFeedback is an adaptable, easy-to-use CX solution. The tool helps you to improve response speeds by examining your customers at the right time and place across all digital channels. It also locates customer insights in real time by seamlessly integrating your survey data with Salesforce data.
Our View: Although packed with great features and seamless integrations, this tool might not be ideal for users who are looking for a flexible survey creation process as the survey templates can be tricky to navigate and use.
Best features:
- Text Analysis: Text Insight reveals significant insights from the large amounts of unrestricted text feedback through sentiment analysis by identifying key phrases.
- Visualization: Visualization aggregates trends in open-text responses while still enabling users to dive deep into individual responses to gain a fuller understanding of the “why” behind customer experience trends.
Other features: Reporting and Dashboards, Employee Pulse Surveys, Employee Segmenting, NPS/CSAT Surveys, and Access Management.
Pros
- Quick and easy to sync
- Offers great pre-built templates
- Easy to set up and manage surveys
Cons
- The language implementation needs improvements.
- Costly
Source: Capterra, GetFeedback Reviews, 2019
Pricing: Contact GetFeedback for detailed pricing
7. Medallia
Medallia is one of the top Qualtrics alternatives and universal head in experience management. It assists everyone from the frontline to the C-Suite to become customer-centric with actionable insights that improve customer retention and bring more lead conversion rates.
Our View: If you are a beginner and looking for simpler alternatives to Qualtrics then Medallia can be a great option for you. On the other hand, if you are looking for a survey tool with advanced text and sentiment analysis features then this tool is not an ideal solution as the text analytics feature is not that robust.
Best features:
- Text Analytics and Machine Learning: Quickly identify your biggest investment opportunities to improve customer experiences through Text Analytics and Machine Learning.
- Risk Scoring: Find at-risk customers who are most likely to churn and analyze the factors that drive their behavior with neural-network-based predictive models.
Other features: Anonymous feedback, benchmarking, Complaint Monitoring, Customer Segmentation, Dashboard, Data Analysis Tools, Engagement Tracking, and Feedback Management.
Pros
- Robust features with great insights
- Instant, constructive feedback system
- Flexible to use
Cons
- Return on feedback is difficult
- Expensive service
Source: G2, Medallia Reviews, Apr 03, 2019
G2 Review: 4.4
8. QuestionPro
QuestionPro offers powerful online survey software designed to help you make better business decisions. It is a leading SaaS survey solutions company that delivers a wide range of applications to gather feedback and measure customer experience. In addition, QuestionPro provides advanced features to customize the survey experience completely.
Our View: The tool is packed with advanced features and elements that can be a bit daunting for a beginner as these features require a bit of a learning curve.
Best features:
- Heat Map Analysis: Visualize and identify which areas of your business get the most attention through a color-coded chart.
- Push Metrics: Schedule and share weekly survey dashboard reports via email with your team to get the right insights.
- Sentiment Analysis: Sentiment analysis uses advanced artificial intelligence technologies like Natural Language Processing (NLP), text analytics, and data science to classify text as positive, negative or neutral.
Other features: CX Management Software, Workforce
Pros
- Offers free trial
- Better survey system
- Supports multi-language
Cons
- The weighting tool needs improvements
- Little expensive for its features
- Some options are not customizable
Source: G2, QuestionPro Reviews, Jan 23, 2024
G2 Review: 4.5/5
Pricing
- Essentials – Free
- Advanced – $129/month
- Team edition – Contact to request pricing
9. Forsta (Confirmit)
Forsta is a single, full-suite platform born from the merger of Confirmit, FocusVision, and Dapresy. Forsta also its users to integrate with some of the most common platforms available for your CRM, web data, digital marketing, and analytics. It comes packed with the tools to provide better data and deeper insights. So you can push your business forward.
Our View: The tool provides a simple alternative to Qaultrics but if you are someone who is looking for a solution with real-time data analysis or management, then it is not ideal for you as some features are not in real-time.
Best features:
- Analytics Solutions: With Confirmit’s text analytics solutions, users can gain rich analytical insights and tap into them to make business decisions.
- Action Management: It analyses the survey results and points out appropriate measures to solve issues concerning a particular individual or department of a business.
Other features: Panel Management, Data Collection and Integration, Survey Design, Reporting and Analytics, Text and Social Analytics.
Pros
- User-friendly and flexible
- Customizable features
Cons
- Reporting functions are sometimes confusing
Source: G2, Forsta Reviews, Apr 25, 2023
G2 Review: 4.2/5
Pricing: Contact Forsta for detailed pricing
10. NICE Satmetrix
NICE Satmetrix provides unparalleled advantages to its users as they maintain their customer experience programs. They allow them to collect, integrate, and analyze customer feedback data. It is purpose-built for handling the whole customer experience management operation.
Best features:
- Digital-first Omnichannel Feedback: The omnichannel analysis enables businesses to capture feedback and assess every interaction or touchpoint. It assists companies in advertising to support prospects and customers across multiple channels, addressing each interaction or touchpoint.
- Text and Speech Analytics: Identify emerging trends before they blindside your business with the help of integrated text and speech analytics.
Other features: Customer Journey Based Design, Closed-loop Action, and Consulting Services.
Pros
- Good customer service
- Easy to use and attractive design
- Supports integration
Cons
- Inability to contact detractors via the software.
- Creating new surveys is difficult.
Source: G2, NICE Satmetrix Reviews, May 01, 2017
G2 Review: 4.3/5
Pricing: Contact NICE Satmetrix for detailed pricing
Conclusion
There are surely a lot of options as alternatives to Qualtrics. However, choosing the right one for your business mainly depends on your requirements and budget. All these alternatives offer different features at different pricing ranges. After getting a concrete idea about all the best competitors of Qualtrics, you will be able to choose the right one and grow your business.