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Beyond CRM Contact Center Integration: Why Data Unification Is the Key to Customer Service Success

UJET

The API integration linking your contact center and your customer relationship management (CRM) tool shouldn’t be holding you back. API integrations are lines of code that connect two or more applications, like your CRM and your contact center. What Exactly Is CRM Contact Center Unification? But for many businesses, it is.

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Beyond CRM Contact Center Integration: Why Data Unification Is the Key to Customer Service Success

UJET

The API integration linking your contact center and your customer relationship management (CRM) tool shouldn’t be holding you back. API integrations are lines of code that connect two or more applications, like your CRM and your contact center. What Exactly Is CRM Contact Center Unification? But for many businesses, it is.

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5 Ways to Better Leverage Your CRM Data for ABM

SugarCRM

Something all B2B marketing and sales teams have in common is an abundance of CRM data and challenges around how to make the most of it. Also, the pain of CRM data hygiene, but that’s a topic for another time. There are so many ways to leverage your CRM data—especially in Account Based Marketing (ABM). Pipeline Aircover.

CRM 48
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From Reactive to Proactive: How Organizations are Using AI-Infused CRM to Level-Up CX

SugarCRM

But there still is a question: How can companies make customer data actionable to transition from a reactive to a proactive CX approach? Discover some insights in this article that will help you use AI CRM insights to grow your business and accelerate your CX efforts.

CRM 26
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How to Improve CSAT Score – 6 Step Strategy

Comm100

– Analyzing Feedback for Actionable Insights: Collecting feedback is only the first step; analyzing this data for actionable insights is where the real improvement begins. A CRM system helps track all customer interactions, preferences, and feedback, providing a comprehensive view of the customer journey.

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Boost Productivity with Actionable CRM Data Enrichment

SugarCRM

Modern CRM tools, applications, and infrastructure are getting very powerful and much easier to work with. Data fuels actionable insights that sales, marketing, and service teams need to act decisively at every critical touchpoint throughout the customer journey. Digital technology changed the way we do business.

CRM 26
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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

The report also explains that advanced technologies, like AI and machine learning, also enhance the efficiency and impact of CS teams by: Extracting actionable insights from customer data to prompt customer-centric business decisions. Deliver in-app guidance and content aimed at prioritizing user adoption.

B2B 91