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The 23 Keys to Creating Raving Fans Part 1

C3Centricity

According to industry research, acquiring a new customer is 5 to 7 times more costly than keeping your existing customers, which is why you need to concentrate on keeping your customers and making them Raving Fans. While customer acquisition is indeed important, so is holding on to your customers and making them Raving Fans.

B2C 71
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Why it’s smart to start experimenting in the metaverse now

Steven Van Belleghem

For the moment, this metaverse-oriented eSports arena may not immediately mean something for Teleperformance’s core business – which is customer acquisition management, customer care, technical support, debt collection, social media services, and other services – but that’s not why they introduced the concept.

Sports 123
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Do You Measure These Customer Success Metrics?

CSAT.AI

For customer health scores in B2B you can measure your customer’s company growth, profit and/or cost savings in regard to your product. B2C companies often have a larger number of customers with shorter company relationships, and lower revenue. Here customer success management is likely to employ tech and automation.

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The ultimate sales glossary: 100 sales terms to know

Zendesk

Many B2B companies sell to individual customers, too, but they often have separate departments for both, as B2B sales are more complex with a longer sales process. Business to customer (B2C). Business-to-customer (B2C) refers to sales that happen between businesses and individual consumers. Field sales rep.

Sales 98
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What is a good SaaS Churn Rate?

SixteenVentures

He knew that I could help increase customer acquisition by improving the quality of traffic to their site, improving the number of prospects entering his free trial and, of course, improving the conversion rate to paying customers of those that enter the free trial. Okay, so… Why Do SaaS CEOs Ignore Churn?

B2C 133
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5 Top Customer Service Articles of the Week 10-24-2022

Shep Hyken

My Comment: This article is actually an interview with PwC Customer Transformation Leader George Korizis. While the title focuses on retailers balancing digital and human-to-human experiences, there is a lot that any company (B2C or B2B) can take away from the lessons shared.

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Intersecting Viral Marketing With Emotional Customer Connection: TD Bank’s ‘Home Run’

Beyond Philosophy

As customers in all b2b and b2c sectors steadily become more actively digitized in their daily lives, companies are having to respond, and hopefully stay ahead, in the race to build stronger interpersonal relationships with them. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

B2C 74