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Should Social Media be the Responsibility of Customer Service or Marketing?

DMG Consulting

Additionally, marketing needs to set up goals and service levels for responding to social media posts, to ensure they are handled on a timely basis. Lastly, marketing will need access to the enterprise’s case management solution so they can track the actions taken on behalf of each customer.

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Your CRM, your choice

SugarCRM

By understanding each customer touchpoint and empowering your people with the right tools and information you can make excellent customer experience the norm. Features to consider: service process and workflow management, case management, service metrics reporting and dashboards, customer satisfaction measurement, self-service.

CRM 43