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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). Indeed, CEM encompasses all of these practices, and more. Lynn Hunsaker.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). Indeed, CEM encompasses all of these practices, and more. Lynn Hunsaker.

CRM 59
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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

At the same time that concerns about the safety of our data exist, we see great new applications of data mining that make our lives better. With the introduction of data mining into so many experiences, the issue of data security becomes an important aspect of your Customer Experience design.

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4 Ways to Gain Customers’ Trust in Data Security

Beyond Philosophy

At the same time that concerns about the safety of our data exist, we see great new applications of data mining that make our lives better. With the introduction of data mining into so many experiences, the issue of data security becomes an important aspect of your Customer Experience design.

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State of Business-to-Business Customer Experience Management

ClearAction

Indeed, B2B is late to the party in adopting technologies for predictive analytics, data mining, social collaboration and user-generated content; about one in four B2B firms is using such technologies. these roles may be conducted by groups such as Purchasing, Plant Manager, Safety, Facilities, Legal, IT, and so forth.