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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Unlike structured data, which are easy to display graphically or in tables, each piece of unstructured data is different—unique to each customer who took the time to provide it. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer Experience Management Customer Experience Management (CEM, CXM) is tracking and understanding your customers’ experience, acting on that understanding, and closing the loop with the customer. The purpose is to convert unstructured text into meaningful structured data to support business analysis and decision-making.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Customer Experience Management Customer Experience Management (CEM, CXM) is tracking and understanding your customers’ experience, acting on that understanding and closing the loop with the customer. Do you love CEM as much as we do? CM strategy in the company could be decided into 6 components defined by Bob Hayes for CustomerThink.

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Customer Experience Management Customer Experience Management (CEM, CXM) is tracking and understanding your customers’ experience, acting on that understanding and closing the loop with the customer. Do you love CEM as much as we do? CM strategy in the company could be decided into 6 components defined by Bob Hayes for CustomerThink.