What is customer relationship management (CRM)?
CX Network
OCTOBER 25, 2023
We explain the strategies, processes and tech associated with customer relationship management
The Customer Relationship Management Evolution in 2022
Customer Think
JANUARY 2, 2022
There are a lot ways the Customer Relationship Management software market continues to evolve. But from my vantage point I find the most telling evidence of CRM maturity to be based on who benefits. And over three decades I have observed a clear patter.
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QuickBooks or a CRM? Why SMBs need to consider both
Customer Think
MARCH 29, 2024
Integrating a customer relationship management (CRM) system with QuickBooks, an accounting solution, can greatly benefit small and medium-sized businesses (SMBs). The integration can provide a centralized platform to manage customer relationships and sales processes, track expenses and generate financial reports.
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The CRM Value Chain – an Overview
Customer Think
JANUARY 20, 2023
By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] Customer relationship management (CRM) has been around for over thirty years, but there’s still widespread misunderstanding about what it is.
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Need a CRM? Consider These Tips First
Help Scout
AUGUST 22, 2023
CRM software, customer relationship management, and customer support are different but related — how do businesses know which they need, and when? Read the full article
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Top Upcoming CRM Software Development Trends to Watch Out in 2021!
Customer Think
AUGUST 23, 2021
The CRM (Customer Relationship Management system) has grown substantially in recent years to provide value for everyone in a business instead of just being a tool for customer relationship management. The right custom CRM software is […].
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The Future of CRM: Key Trends and Innovations for 2024
Customer Think
NOVEMBER 9, 2023
CRM is usually one of them for most of us. CRM or “Customer Relationship Management,” is an essential component of any successful business. When individuals […]
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Loyalty and CRM: Better Together
Customer Think
OCTOBER 11, 2023
Loyalty programs are just one element driving overall customer loyalty. Well-executed customer relationship management (CRM) strategies deepen the bond with customers and members through personalized, cross-channel brand experiences.
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Why You Should Throw Out Your CRM
Totango
JULY 19, 2022
You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. Recurring-revenue businesses succeed by nurturing customer relationships over the entire lifecycle. Attempting to retrofit your CRM to accomplish this strategic initiative is likely an exercise in futility. Yeah, we said it.
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CDP vs. CRM: What’s the Difference?
NGDATA
JUNE 22, 2023
Customer data platforms (CDPs) and customer relationship management (CRM) software have similar functions but differ in their primary purpose. A CDP is a system specifically designed to create a customer database that includes complete historical and behavioral data about the customer.
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Why using only CRM platforms can kill CX
LitmusWorld
SEPTEMBER 13, 2021
CRM vs CEM – Why using only CRM platforms can kill your CX programme Customer Relationship Management (CRM) and Customer Experience Management (CEM) may sound like they both serve the same purpose – both deal Read more… Why using only CRM platforms can kill CX appeared on LitmusWorld.
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Refreshing Thoughts on Social Customer Relationship Management
Win the Customer
JANUARY 1, 2016
Customer relationship management systems are now merging with social media capabilities enabling organizations to build stronger relationship with customers. Social CRM only makes sense as part of an organization’s overall social strategy. Examples are video’s, images and “pins” on Pinterest.
B2B Customer Success and Customer Relationship Management
TeamSupport
JULY 27, 2018
Customer Relationship Management (CRM) can have many different definitions, and can sometimes cause confusion. Does CRM include correspondence before a company becomes a customer, such as sales and marketing? Drawing the line of what is and isn’t part of the CRM experience can be difficult.
Braze co-founder Mark Ghermezian: “Whatever CRM is, that’s what we need to build”
Zendesk
MARCH 16, 2023
From “CRM for apps” to ideal product-market fit Once he raised his first million after a productive meeting at SXSW, there was a domino effect of investment. The term CRM —customer relationship management—is everywhere now, but it wasn’t in the early days of Appboy. This is where it’s going.”
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B2B Customer Success and Customer Relationship Management
TeamSupport
JULY 27, 2018
Customer Relationship Management (CRM) can have many different definitions, and can sometimes cause confusion. Does CRM include correspondence before a company becomes a customer, such as sales and marketing? Drawing the line of what is and isn’t part of the CRM experience can be difficult.
Guest Post: How Does Software Enhance the CRM of Your Business?
Shep Hyken
JANUARY 28, 2022
This week we feature an article by Joy Gomez, founder of Field Promax , a company that helps organizations streamline and standardize their workflow, manage teams, communicate with customers, process work orders digitally, and grow their business. Customers play a crucial role in establishing the position of a business in the market.
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The Evolution of Customer Relationship Management: A Look at the Last Five Years
SugarCRM
MAY 25, 2023
When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.
The Value of Customer Relationship Management: An Interview With Dawn Mergenthaler
Heart of the Customer
JANUARY 17, 2017
Dawn Mergenthaler has been leading CRM marketing teams for healthcare, retail, and Software-as-a-Service companies for over a decade. She works closely with customer experience (CX) professionals to understand the insights gained that can be leveraged for CRM.
Why Is CRM Integration Crucial For Every Business?
Ameyo Callversations
OCTOBER 27, 2021
Customer Relationship Management (CRM) software is considered to be the heart of every growing business. The CRM software market is one of the largest and fastest-growing markets in the world. Here’s something to ponder: The global CRM market is projected to grow from $58.04 Client Management.
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Why Implement CRM?
SugarCRM
JANUARY 4, 2021
After completing hundreds of CRM deployments for companies in a wide array of industries, we have found that there are three primary reasons why companies ultimately deploy CRM. Managers need visibility into all aspects of the business to keep projects on track and to ensure overall business goals are met. Efficiency.
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Next-Generation CRM: New Changes in Sugar Sell
SugarCRM
JUNE 7, 2022
A Customer Relationship Management (CRM) system is valuable to an organization when its users happily run their day-to-day activities within the platform. But when six in ten (58%) marketing and sales leaders think their CRM system wastes money, organizations must adapt to both opportunities and threats.
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Beyond CRM Contact Center Integration: Why Data Unification Is the Key to Customer Service Success
UJET
NOVEMBER 19, 2020
The API integration linking your contact center and your customer relationship management (CRM) tool shouldn’t be holding you back. API integrations are lines of code that connect two or more applications, like your CRM and your contact center. What Exactly Is CRM Contact Center Unification? Data Accuracy.
Beyond CRM Contact Center Integration: Why Data Unification Is the Key to Customer Service Success
UJET
NOVEMBER 19, 2020
The API integration linking your contact center and your customer relationship management (CRM) tool shouldn’t be holding you back. API integrations are lines of code that connect two or more applications, like your CRM and your contact center. What Exactly Is CRM Contact Center Unification? Data Accuracy.
CRM Is Dead! Long Live CX!
SugarCRM
OCTOBER 18, 2021
I was listening today to one of my favorite industry podcasts called CRM Playaz , hosted by two intelligent dudes, Paul Greenberg and Brent Leary. At the front end of the show, they debated the topic of “is it CRM or CX?” Many in the (legacy) CRM industry have recast the sector as the CX industry. Here’s the gist of the debate.
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Supercharging Your Tech Stack: The Relationship Between Your Customer Success Platform and CRM
Totango
FEBRUARY 18, 2021
In this series, we will discuss a different integration that Totango offers to help harness the powers of all of your technology platforms into one dynamic customer success platform to improve your team’s efficiency and take your customer success to the next level. But are you utilizing your CRM to its fullest potential? .
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The World of CRM is Evolving, Are You?
SugarCRM
DECEMBER 19, 2023
In this digital age, where the heartbeat of business pulsates through lines of code and algorithms, I believe that Customer Relationship Management (CRM) stands as a testament to the rapidly evolving landscape of market conditions and customer expectations in the tech industry.
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26 5 CRM Features Your Company Needs To Recharge Customer Experience
Win the Customer
APRIL 6, 2017
Customer relationship management software has become an essential sales tool for businesses. The global CRM market grew 12.3 As CRM use has grown more widespread, the number of CRM options available to businesses has proliferated. Contact Management. percent from 2014 to 2015, from $23.4
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5 Trends for Customer Loyalty and Engagement in 2023
Customer Think
JANUARY 22, 2023
However, we can make educated guesses about the trends that are most likely to affect loyalty and customer relationship management (CRM). […] The past few years taught us that we can’t predict the future.
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Why Is CRM Software a Game-Changer When It Comes to Delivering Better CX
SugarCRM
JUNE 9, 2022
This is achieved by understanding customers’ needs as they research, evaluate, shop for, buy, and use your product or service. Customer Relationship Management (CRM) has emerged as the solution for this customer-first transformation. But modern CRM has come a long way from its more modest beginnings.
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How Can a CRM Add Value to Your Organization?
SugarCRM
DECEMBER 29, 2022
In the early 2000s, customer relationship management (CRM) platforms were something only the early adopter companies had. Today, CRMs are no longer “nice to have”—they’re essential to every company’s sales success. Not sure what value CRM platforms can provide to your organization? What is CRM Software?
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John Oechsle: How Do You Spell CRM Evolution? With 4 C’s
Bill Quiseng
MAY 8, 2017
He examines the evolution of how organizations connect with their customers and how smaller and midsized businesses are finding ways to compete for customers with larger players in their space through the 4 C’s of customer information. Oh, and don’t forget the infamous rolodex, the original CRM. Consistency.
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4 ways to accelerate sales using the Intercom integration with HubSpot
Intercom, Inc.
JANUARY 25, 2022
A great customer relationship management (CRM) platform is at the core of every marketing and sales team’s tech stack. Why combine live chat and chatbot technology with your CRM? With Intercom and HubSpot, you can: Automatically keep HubSpot CRM records up to date. Bad data costs companies in the U.S $3T
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Top 3 Things Your CRM Must Do for Your Organization
SugarCRM
DECEMBER 13, 2022
If you work in sales, you know just how important having a CRM is. But just having a CRM isn’t enough. Relying on outdated tools or processes can seriously hinder your team’s ability to meet shifting customer needs and expectations. With an Industry-Leading CRM, You Can… . Get Rid of Busy Work .
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Trends shaping The Forrester Wave™: Customer Success Platforms report
Totango
NOVEMBER 27, 2023
Those insights empower CS teams to proactively deliver maximum value to customers, reduce churn risks, uncover accounts with high and low engagement, and maximize growth through expansion revenue. Cross-functional collaboration B2B organizations increasingly rely on multiple best-in-class tools to manage customer data as tech stacks expand.
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Customer Care … CRM … Customer Experience — What’s the Difference?
ClearAction
DECEMBER 14, 2017
Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? They can be categorized by Customer Profitability, Customer Knowledge, and Customer Well-Being. Lynn Hunsaker.
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The Value of Analytics Integrated With CRM: 5 Reasons You Need It
SugarCRM
NOVEMBER 11, 2020
That’s how your sales and customer relationship management work when you don’t have the right tools. CRM analytics can help. CRM analytics can help. What Is CRM Analytics? CRM analytics are the metaphorical instruction sheets in your box of LEGOs. 5 Benefits of CRM Analytics.
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The Future of CRM Software: 4 Trends Sales Leaders Will be Seeing in 2024 and Beyond
SugarCRM
NOVEMBER 28, 2023
CRM is undergoing a significant shift, driven by advances in technology and changing business dynamics. As we analyze the CRM trends predictions for 2024 , it’s clear that several factors set this year apart from previous ones. The new 2024 State of CRM Report from SugarCRM is all about that—offering a path forward.
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Customer Care … CRM … Customer Experience — What’s the Difference?
ClearAction
DECEMBER 14, 2017
Customer Care … CRM … Customer Experience — What’s the Difference? Customer Care … Customer Relationship Management … Customer Experience — what’s the difference? They can be categorized by Customer Profitability, Customer Knowledge, and Customer Well-Being. Lynn Hunsaker.
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How Can Lack of Business Understanding Jeopardize Your CRM and Marketing Automation Implementation? [Guest Post]
SugarCRM
JUNE 25, 2020
Most professionals and leaders are well aware of Customer Relationship Management (CRM) systems’ basic benefits. When it comes to CRM adoption, there are several reasons why most implementations fail. Marketing automation is an integral component of customer relationship management.
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8 Ways Modern CRM is Reshaping The Manufacturing Industry
SugarCRM
MAY 11, 2023
Customer relationship management (CRM) solutions serve as a hub of this transformation and help organizations turn transformation investments into revenue. In this article, we will explore a few of the top ways companies are using CRM solutions to revolutionize the manufacturing sector.
How to Find the Best CRM for Business Success
SugarCRM
JUNE 25, 2021
You don’t have to spend a lot of money marketing your business, but you need to deliver excellent customer service and customer experience. That’s why customer relationship management (CRM) software is essential for success. CRM software can help. Customer Relationship Management Software.
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Avoid Sticker Shock: Here’s What a CRM Really Costs?
SugarCRM
OCTOBER 18, 2022
By now, you know the importance of customer relationship management (CRM) and the impact it can have on your business. There are now more than 2,200 CRM providers in the U.S. We’ve put together a guide to CRM pricing to help you know what to look for, what’s standard, and what you can afford to skip.
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26 How SugarCRM’s Winter ‘19 release delves deeper into the future of customer relationship management
SugarCRM
FEBRUARY 6, 2019
It’s an approach we take ourselves here at SugarCRM, with the habits, feedback and insight of our customers helping to drive our latest innovation with the launch of our Winter ‘19 release, which represents another step forward for our already industry-leading CRM application. So, what’s changed?
Your CRM, your choice
SugarCRM
FEBRUARY 26, 2019
Even in 2019, plenty of businesses aren’t entirely sure what Customer Relationship Management (CRM) solutions can do for them specifically. It’s so easy to make a CRM choice based on what others are doing, as if safety in numbers is somehow an insurance policy against failure. But it’s not.
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