VOZIQ

MAY 5, 2023

Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire that year.

Customer Acquisition 52

Customer Acquisition Net Promoter Score Machine Learning Customer Retention 52

Intercom, Inc.

MAY 8, 2019

We specifically wanted to pick her brain all about customer acquisition : just how does HubSpot do it, and what marketing tactics do they deploy? ” Emerging customer acquisition channels. And cost-per-acquisition itself is up 50% over the past five years. Source: HubSpot Research, State of Inbound 2018.

Customer Acquisition 116

Customer Acquisition E-commerce Start-ups Gaming 116

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Calculating the Cost of Customer Acquisition. To calculate your average CAC, total up all the marketing and sales costs that go into your acquisition efforts for a given period.

Customer Acquisition 63

Customer Acquisition Customer Retention Social Media Engineering 63

VOZIQ

MAY 5, 2023

Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire that year.

Customer Acquisition 40

Customer Acquisition Net Promoter Score Machine Learning Customer Retention 40

1 to 1

MARCH 8, 2021

To better understand this, we need to consider the fundamentals of customer acquisition vs. customer retention. What is customer acquisition? In short, it’s your ability to acquire new customers. What is customer retention? The art of perfect experiences.

Customer Acquisition 26

Customer Acquisition Customer Retention Predictive Analytics Omnichannel 26

Customer Think

MAY 4, 2021

It won’t shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it’s a fairly redundant sentence. But to give some context, if it were needed, Apple has 1.65bn active devices worldwide and Google handles 3.5bn daily searches, with Chrome accounting for 60% of global […].

Customer Acquisition 117

Customer Acquisition Gaming Technology Technology 117

CX Journey

MAY 9, 2018

Image courtesy of Quadient Where does your company put a greater focus, on acquiring new customers or on retaining existing customers? The old debate stands: should companies focus on customer acquisition over retention ? It seems there ought to be a balance, or a shift in balance, no?

Customer Acquisition 60

Customer Acquisition Sales Customer Retention Customer Loyalty 60

SugarCRM

OCTOBER 4, 2022

But while we may be talking about a cybersecurity company, the main topic on Bret’s mind was customer experience and building a customer acquisition strategy. It All Starts with Putting The Customer First. Want to Hit Your Growth Targets?

Customer Acquisition 49

Customer Acquisition Start-ups Innovation Customer-Centric Organization 49

Conversocial

APRIL 8, 2021

If brands are looking for a way to reach new customers, going through the native apps available on virtually every smartphone in the world is a pretty good starting point. With iOS and Android, Apple and Google dominate the mobile operating system market, with a nearly 100% global share.

Customer Acquisition 90

Customer Acquisition Customer Experience 90

1 to 1

JUNE 24, 2015

WGBH and Total Gym Fitness, Silver and Bronze winners respectively in the Innovation in Customer Acquisition category of the 2015 Gartner and 1to1 Media Customer Experience Excellence Awards, demonstrate the power of using technology and customer engagement strategies to win new customers. 1to1Media.com/weblog.

Customer Acquisition 40

Customer Acquisition Innovation Technology Technology 40

Totango

FEBRUARY 23, 2024

Check out the full episode to hear all of her hot takes. Use a customer-centric approach for a successful collaboration Traditionally, the CMO focuses on customer acquisition, answering questions like who is coming into the funnel, which prospects close, and which cohorts convert better at different stages.

Customer Acquisition 91

Customer Acquisition Sales CRM Innovation 91

Customer Think

JUNE 21, 2023

The advantages of a positive business reputation can be seen in increased customer acquisition, greater customer loyalty, trust in your brand, and a boosted performance overall. With countless choices at their fingertips, a strong brand reputation in the eyes of the consumer is crucial to the success of every business.

Customer Acquisition 105

Customer Acquisition Customer Loyalty 105

Customer Think

JULY 27, 2021

Data is often referred to as the most important commodity on earth, eclipsing even oil. It’s hard to imagine a world in which the thirst for data is finally quenched. Businesses seem to want as much as they can get, even if the volume of information is outpacing their ability to keep up. But similar […].

Customer Acquisition 87

Customer Acquisition 87

Customer Think

APRIL 16, 2023

With ongoing shifts in the economic climate, customer retention continues to be a main focus—and in many cases, it has become even more important in 2023. According to a report by Twilio, in the face of recession, 67% of businesses are shifting focus from customer acquisition to customer retention.

Customer Retention 111

Customer Retention Customer Acquisition Customer Loyalty Technology 111

Conversocial

MAY 26, 2021

Hello and welcome to The Conversation Round-Up where I sift through the latest news and trends in messaging, automation and customer experience to bring you the stories that matter.

Customer Acquisition 64

Customer Acquisition Customer Experience Customer Service 64

The DiJulius Group

MARCH 27, 2023

Yet—despite it costing 5-10x more to gain new customers than to get more business from current ones, and that current customers spend a whopping 67% more, on average—companies often focus more on customer acquisition than.

CX 105

CX Customer Acquisition Customer Retention Customer Experience 105

Intercom, Inc.

MAY 13, 2022

Besides helping you forecast future revenues for operational planning purposes, analyzing CLV helps you target your most valuable customers with sales and marketing efforts and determine whether your customer acquisition costs (CAC) are in line with what you expect to earn from each new customer.

Customer Acquisition 118

Customer Acquisition Customer Loyalty Sales 118

Intercom, Inc.

JANUARY 18, 2023

” A 1% increase in customer acquisition affects your bottom line by just over 3%, while a 1% decrease in churn can boost it by 7% , which means, in the end, retention can be more than twice as powerful as customer acquisition. Are you attracting and engaging the right customers? And where should you start?”

Customer Acquisition 118

Customer Acquisition Customer Retention Actionable Insights Customer Feedback 118

Help Scout

AUGUST 22, 2023

Use negative Yelp reviews for customer acquisition by responding with sincerity, honesty and warmth. Read the full article

Customer Acquisition 75

Customer Acquisition 75

SurveySensum

MARCH 6, 2024

Customer Acquisition Cost (CAC) Roping in customers to your website is a whole journey in itself. The entire cost incurred for getting people interested enough to finally end up making a purchase is defined as the customer acquisition cost (CAC).

E-commerce 52

E-commerce Customer Acquisition Social Media Sales 52

Customer Think

SEPTEMBER 11, 2021

Cloud Computing as a concept has had a huge impact across all the sectors with improving the business processes, offering production dynamics, and strengthening the relationship with customers, users, employees, and suppliers. And, it […].

Customer Acquisition 119

Customer Acquisition Technology Technology 119

VOZIQ

AUGUST 13, 2023

Gresham’s innovative strategies will guide you in creating personalized experiences that resonate with your customers’ deepest desires, fostering unbreakable bonds of loyalty. The Secrets to Attracting and Keeping Your Dream Customers: Comprehensive Guide to Customer Acquisition and Retention.

Customer Acquisition 52

Customer Acquisition Customer Retention Finance Actionable Insights 52

Zonka Feedback

OCTOBER 11, 2021

Customer Experience is a determining factor to the sustained growth of any business. A remarkable customer experience encourages brand advocacy, promotes customer loyalty, retains customers, improves customer acquisition rate, and reduces churn.

Customer Experience 98

Customer Experience Customer Acquisition Customer Loyalty 98

Customer Think

JANUARY 13, 2022

A PLG strategy is one that mindfully relies on the product as the primary driver of customer acquisition and retention. Product-led growth is taking Silicon Valley by storm with companies crediting their recent IPO success, and chances are, you know what product-led growth is without knowing the term ‘product-led growth’ (PLG).

Customer Acquisition 92

Customer Acquisition Technology Technology 92

Inside Customer Service

JUNE 23, 2022

Regaining a customer's trust after a service failure has a direct impact on customer retention, customer acquisition, and efficiency. Customer retention For every customer your business loses, you need to attract two new customers to grow. The key to service recovery is restoring trust.

Customer Acquisition 162

Customer Acquisition Social Media Customer Retention Start-ups 162

Customer Think

JULY 17, 2023

Gone are the days when brands kept focusing on customer acquisition and paid the least attention towards retaining their existing customers, in […]

Customer Acquisition 52

Customer Acquisition Customer Loyalty 52

Customer Think

JULY 14, 2023

Did you know that customer acquisition can be five times more expensive than customer retention, especially in the online grocery delivery business? Yes, that’s true, and it most certainly proves the importance of customer retention for the success of any business.

Customer Acquisition 52

Customer Acquisition Customer Retention Customer Loyalty 52

Zendesk

MARCH 16, 2023

Listen to what customers don’t say At the time, Ghermezian says the market wasn’t looking for a customer retention or customer lifecycle management platform. Business leaders were instead looking for analytics and attribution platforms to support customer acquisition.

CRM 92

CRM Customer Acquisition Customer Relationship Management Customer Retention 92

NGDATA

JULY 30, 2021

It’s time for marketers to harness AI when defining and targeting audiences It’s becoming increasingly difficult for marketers to attract and retain customers – and businesses are suffering financially. In fact, customer acquisition costs (CAC) increased by 60% between 2014 and 2019. Source.

AI 95

AI Customer Acquisition 95

Beyond Philosophy

NOVEMBER 4, 2023

11:53 Colin shares his statistic from the American Customer Satisfaction Index (ACSI) regarding how 70 percent of organizations remained flat or decreased customer satisfaction and that the index is at its lowest point since 2006.

Gaming 78

Gaming Customer Acquisition Customer Satisfaction Sales 78

Customer Think

OCTOBER 18, 2021

Image by Stories Cohort analysis is a metric that can be used to measure customer retention and analyze the success of customer acquisition strategies. This article will provide an overview of this metric, and show you how to apply it in your own business. What are the 2 types of cohort analysis? Type 1 Cohort […].

Customer Retention 80

Customer Retention Customer Acquisition Customer Loyalty 80

Callminer

DECEMBER 28, 2016

You’ve no doubt heard this statistic before: It costs 5X as much to attract a new customer as it does to retain one. Yet research shows that the majority of organizations are still prioritizing customer acquisition over retention, with fewer than half of survey respondents citing customer satisfaction as a key goal.

Predictive Analytics 140

Predictive Analytics CEM Customer Acquisition Customer Satisfaction 140

Conversocial

MARCH 26, 2021

What many may not realize is the power that combining Facebook’s adverts with Messenger provides when it comes to customer acquisition and retention. Facebook Messenger offers the perfect channel that ensures the first instance of engagement gives brands direct access to a lead or existing customer across the entire lifecycle.

Customer Acquisition 110

Customer Acquisition 110

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

Customer Acquisition 156

Customer Acquisition Start-ups Sales 156

Customer Think

FEBRUARY 2, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? Or is it just another passing fad that will.

Customer Acquisition 59

Customer Acquisition Customer Loyalty 59

Customer Think

APRIL 23, 2021

” This has led to gems of “wisdom,” “PLG is an end user focused growth model that relies on the product itself as the primary driver of customer acquisition… PLG companies are able to grow faster [.]. They’ve labeled this innovative approach, “product led growth.”

Customer Acquisition 86

Customer Acquisition Innovation Sales 86

CX Accelerator

AUGUST 19, 2019

Ben Motteram is a passionate evangelist for putting the customer at the heart of everything a business does. He has over 20 years' experience developing and implementing customer acquisition and retention strategies in strategic Sales, Marketing and Customer Experience roles.

CX 345

CX Customer Journey Map Touchpoint Customer Satisfaction 345