article thumbnail

Social listening: What it is and why it matters

Qualtrics

One of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy. In order to harness the power of this data, it’s important that first, you listen. Which, naturally, is what social listening is all about.

article thumbnail

4 Marketing Strategies to expand your CX Strategy

SurveySensum

Provide real-time customer support. Tune into social listening. Provide real-time customer support. Customers want everything served to them instantly. Right from cabs for long-distance travel to ready-to-eat food, customers expect everything to be delivered in real-time. Tune into Social Listening.

CX 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 ways social listening reports unlock the business value of customer experience

Sprinklr

Digital and social platforms have transformed the way consumers interact with your brand and communicate their experiences and expectations. Customers may not always mention you by name, but they are constantly sharing feedback on dozens of social media and messaging channels. Poor collaboration.

article thumbnail

How to Audit Your Customer Service in 5 Steps

CommBox

While you should expect to receive comments from dissatisfied people, you need to have more glowing reviews about your service. This way, you can know that your support aligns with what your customers expect it to be. Expand your search by conducting social listening © Thicha Satapitanon | Dreamstime.com.

article thumbnail

3 Effective Strategies on How to Avoid Bad Reviews Online

SurveySensum

But have you ever thought about why negative reviews happen on social media? Well, negative social media reviews happen for different reasons. Sometimes, it’s because customers expect something but get something else. Social listening tools help in understanding customer sentiment, enabling proactive responses.

article thumbnail

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

In the context of customer experience, ‘tunneling’ could represent the ability of a business to reach customers in unexpected ways or overcome potential barriers to customer satisfaction. Social Media Listening: Monitor social media platforms to understand the emotions expressed by customers in real time.

CX 111
article thumbnail

Top 14 Ways to Build an Effective Customer Experience Strategy

Aquire

Ask yourself: how can your customer experience strategy help you achieve your long-term goals? What gaps exist between customer expectation and actual experiences? Where do we stand now in terms of customer experience? Start from there and ask: what do we need to make sure customers go through this stage seamlessly?