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Touchpoint Personalities: Why classic personas are not (anymore) sufficient for personalized experiences

Futurelab

Personalization of the customer journey, the touchpoint and the relationship with the customer is something that comes completely naturally. Every baker and every consultant knows that you have to respond to the individual needs and context of the customer – otherwise the business will soon be over.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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15 Ways Responsible AI Can Enhance Customer Experience Touchpoints

Win the Customer

In an era where technology is deeply integrated into customer touchpoints, the responsible use of AI holds immense potential to revolutionize customer experiences. The ethical deployment of AI not only improves customer satisfaction but also fosters trust and transparency.

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators

Touchpoints’ have been a hot topic for marketing, sales, and customer experience teams for decades. Each customer touchpoint is an opportunity to reinforce your brand value and engage customers in meaningful ways. But, what exactly is a touchpoint? And why do they matter for customer experience teams?

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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

Join Keith Kmett, Principal CX Advisor, in this new webinar that will focus on: Understanding CX Orchestration Fundamentals: Gain a solid understanding of what CX orchestration is, its significance in the customer experience landscape, and how it plays a crucial role in shaping customer journeys.

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How to Identify and Optimize Customer Experience Touchpoints

Help Scout

Learn how to identify all of your customer touchpoints and optimize each of them for an improved overall customer experience. Read the full article

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.