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How to Improve the Customer Journey with Product-led Content

Aquire

JUNE 7, 2021

To stand out from the competition, you need to create content that positions your product as the best fit for your customers’ needs. How to improve your customer journey with product-led content. Start by aggregating the contact points you have with your customers. What about a purchase?

Customer Journey Map 98
Customer Journey Map Education Sales Start-ups 98
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How General Motors is Embedding Customer Experience, with Dave Mingle – CB013

Customer Bliss

JULY 12, 2016

In this position, he formed and chaired the organization’s Customer Experience Program Management Office, which coordinated and provided governance for customer-related activities across all of Nissan’s business functions. Year 1 at GM to Dave was about setting up the strategy: what is customer experience? Why does it matter?

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