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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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Personalization Strategies for Inbound and Outbound Banking Calls: A Technology Perspective

Hodusoft

Also Read: In-Depth Guide: Inbound Call Center Software Personalization in Outbound Banking Calls While outbound calls typically encounter obstacles like resistance and customer intrusion, personalization can turn these exchanges into worthwhile interactions.

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Elevating Customer Support: Five Goals to Strive for in 2024

TeamSupport

Embracing an omnichannel approach ensures that customers can switch between channels without losing the context of their requests. Implementing advanced customer relationship management (CRM) systems can help streamline information, allowing agents to provide more personalized and efficient support.

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A History of Customer Support Technology

TeamSupport

1980s-1990s: The Dawn of CRM Software The next two decades saw the adoption of computerized systems for customer support. Companies started using customer relationship management (CRM) software to manage customer information and interactions.

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What is predictive behavioral routing?

DMG Consulting

Although there are some differences among the PBR solutions offered in the market, in general, the application captures and analyzes all available information about the customer and the agent, sourced from customer relationship management (CRM) applications or other servicing solutions, internal analytics, performance management applications, etc.,

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The Power of Hyper-Personalization in the Contact Center

Fonolo

Create a Winning Customer Service Strategy in 6 Steps Hyper-Personalized Customer Experience A hyper-personalized customer experience is all about going the extra mile to truly understand and cater to each customer’s unique preferences and needs.

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Do More With Less: 3 Effective Strategies to Maximize Your Contact Center’s Potential

Myra Golden Media

This could include a knowledge base that provides quick access to answers and solutions and a customer relationship management (CRM) system that helps agents keep track of customer interactions and preferences. Finally, it’s important to use data and analytics to drive process improvements and decision-making.