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Unstructured Data: Mining the Gold

InteractionMetrics

Unstructured data presents a goldmine of information, but mining that gold is no easy taskā€”it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

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Customer Centric Service Design

ClearAction

Customer Centric Service Design Lynn Hunsaker. Imagine the power of pictorially summarizing your customer survey results so that stakeholders can understand possible customer experience improvements within 10 minutes! 3) How will the solution work for the customer? 2) What is going to be built?

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Understanding the Cost of Not Doing (the Right) Personas

CX Journey

(Accurate data, to be more specific.) Qualitative research is a great way to start getting to know your customers. You can start to gather this data through the use of customer surveys, telephone interviews, in-person interviews, and focus groups.

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Customer Service is a Value Center (NOT a Cost/Profit Center!)

ClearAction

Your AI/ML/big data is grossly incomplete without mining Customer Service calls. Use voice mining and data mining to track defection turnaround. Tie the value of each customer to this turnaround. This tells you how much value was rescued by Customer Service.

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State of Business-to-Business Customer Experience Management

ClearAction

Indeed, B2B is late to the party in adopting technologies for predictive analytics, data mining, social collaboration and user-generated content; about one in four B2B firms is using such technologies. Presentation of customer survey results to all employees. Calculation of customer lifetime value.