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Chief Customer Officer Strategy: Dispensable Playbook or Most Valuable Player?

Customer Think

Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC). Offensive plays are in Customer Success, Onboarding, Education, and Operations; Qualitative VoC, Data Mining, and Analytics; Account Management, Journey […]

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Customer Insights Shape Your Firm’s Growth Curve

ClearAction

Data mining technologies abound, and this should be your top interest in CX tech investment. Ask : First, make full use of Almost-Free VoC (voice of the customer). It abounds in almost-free VoC. Unless this is harvested, your big data is lacking rich, vital insights. Combine various sources of data.

VOC 62
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CX / VoC: DIY or Hire a Guide?

CX Journey

What This Means for VoC / CX In-house customer experience teams face a similar dilemma when deciding whether or not to hire a vendor or consultant and to what degree. A data analyst? What about VoC program architects? What VoC / CX technology and tools does your team own? Does your team have an evangelist?

VOC 68
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Good Customer Experience: CX Day 2023

ClearAction

Data informs and patterns stimulate. Go beyond data sharing via VoC dashboards. Your CX team must know how to connect various customer data sources, conduct extensive data mining to surface unexpected revelations, and use multivariate analysis and old-fashioned deep thinking to find patterns.

CX 62
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Call Center Software: How to Choose the Best Software (Tips & Best Practices)

Callminer

New analytics tools also help businesses data-mine social media for signs of potential customer issues before phones start ringing. Finding the right VoC platform is crucial if you want to successfully improve your service. The best VoC technology should also be able to integrate seamlessly. Virtual queuing/Web callback.

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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Voice of the customer (VoC) — monitoring customer sentiment. Customer references — testimonials from customers.

CRM 66
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Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Voice of the customer (VoC) — monitoring customer sentiment. Customer references — testimonials from customers.

CRM 59