What is a sales-qualified lead (SQL)?
Intercom, Inc.
JUNE 14, 2022
A sales-qualified lead (SQL) is a prospective customer who has indicated through a series of actions that they have a high probability of converting. Having expressed interest in your product or service and been vetted to ensure they meet the right criteria, a sales-qualified lead is now ready to move into your sales process. . In most cases, prospective customers enter the sales funnel once they’ve performed an action such as visiting your website or following you on social media.
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