Tue.Nov 09, 2021

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Prioritization and Decision-Making Tools: The Rice Scoring Model

Futurelab

As customer experience professionals, the work you do to identify improvement opportunities and other initiatives to design and deliver a better experience requires you to build the business case and help your executives prioritize those initiatives – because there are typically many improvements that need to be made. I’ve previously written about prioritization methods and criteria: Tags: Annette Franz (Gleneicki) customer experience decision making leadership prioritizing Facebook Like.

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Growing up without growing old: How to keep the startup spirit as you scale

Intercom, Inc.

When you’ve launched your product, raised a round or two, and scaled the business beyond the early days, inevitably things start to slow down. You used to speak in hours and days, and now it’s months and quarters. You used to obsess about innovation and being at the front of the market, and now you’re feeling bogged down shipping table-stakes features.

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Tips to Activate Your Customer Personas

Futurelab

A few weeks ago, I wrote about Seth Godin’s concept of finding your Who , which is all about identifying who your products are for. The Who isn’t defined by demographics but by psychographics: their (customer) beliefs, their dreams, their desires. It’s a reminder that developing personas is so important to customer experience design. And it’s a reminder that we should be finding products for our customers, not customers for our products.

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Fulfilling Conversational AI’s Promise in Your Contact Center

Uniphore

Contact centers can deliver superior CX, save costs, and achieve better ROI with AI and automation. Over a year after the onset of the pandemic, contact centers have stepped up digital transformation plans at scale. To address common challenges, many organizations are turning to artificial intelligence and conversational service automation to deliver better customer experiences and employee efficiencies.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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What’s Impeding Change in Your Business?

Futurelab

You know you need to make changes in the business, but there are competing forces, those that help to drive the change and those that impede the change. How do you identify and then solve for each of those and, ultimately, bring everyone together? Tags: Annette Franz (Gleneicki) action change change management CX vision Facebook Like. Linkedin Share Button.

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Conversational AI is Transforming the Future Contact Centers

Uniphore

Contact centers can adapt to a post-pandemic world and be future-ready with conversational AI and automation. Over a year after the onset of the pandemic, contact centers are looking to transform and enrich their operations with conversational AI and Automation technologies. Call volumes have increased and the pressure to deliver an exceptional customer experience while keeping costs down continues to be a challenge.

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Prioritizing CX and agent experience with AI and automation

Uniphore

Contact centers can deliver superior CX and agent experience with conversational AI and automation tools. In a digital-first post-pandemic world, organizations need to pay close attention to the customer experience and agent experience alike. Emerging technologies like Artificial Intelligence, Machine Learning, and Intelligent Automation are helping brands not just to thrive but succeed in a post-pandemic world.

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B2B Marketers: How to Win the Trust of Your CEO

Customer Think

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and maintaining the trust of your CEO, and for that matter, the rest of the executive team. Conversely, if you do not have this trust, your professional life can be quite painful. In my career, I’ve […].

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Buyer's Guide to Choosing the Right Customer Support Tool

Help Scout

Use this guide to identify your specific support software needs, understand the types of solutions to look for, evaluate your options, and get leadership buy-in.

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Evaluate Your Customer Service Performance with These 10 Essential Metrics

Customer Think

One of the most effective ways to stand from your competition in today’s competitive market is to provide stellar customer service. By evaluating relevant key performance indicators (KPIs) or call center metrics, companies can gauge how their customers perceive the support they receive from their organization. This article covers ten essential metrics or KPIs that […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Keeping Customer Retention for Your SaaS (or Digital Service)

Zonka Feedback

The Software-as-a-Service (SaaS) business industry is one of the fiercely competitive marketplaces. No wonder the brands have to go out of their way to acquire customers. However, the challenge doesn’t end there.

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Economic Forecasters Predict a Strong 2022. Mostly

Customer Think

The success of any marketing plan depends largely on how well it accounts for the business and economic conditions that exist when the plan is executed. Therefore, as marketing leaders develop their plans for 2022, it's vital that they assess what th.

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Is 'Authority' Enough to Create Cultural Change?

Conversation Agent

Although we are seeing a Renaissance in the products arena—wearable technology, 3D printers, all kinds of sustainable materials, ways of building, modes of transport like bicycles, etc.—we are squarely in a service economy. From software to transportation as a Service. I call it the promise economy. The level of confidence in what you offer comes from a combination of addressing the five dimensions of risk your customers face, and the type of experience you offer through service.

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Are we worth it?

Customer Think

The biggest cost of any organization is that of the wage bill. While commercial organizations, seek to keep costs to a minimum, there is a tendency especially in large businesses, for staff salaries to be supressed while that of senior management to be inflated. For larger businesses, where the marketing function has expanded into various […].

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Contact Center Trends: Industry Predictions for 2022

Fonolo

Contact centers have faced some serious ups and downs in the past few years. Just a year ago, we made some bold predictions around the direction this industry would take – and now, the results are in! While customer empathy, hybrid work, and improved contact center technology were definitely hot topics, there were some 2021 trends we didn’t see coming – namely the shortened customer journey, customer demand for immediate support, and of course, the Great Resignation!

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What is a sales budget? Use, example, and purpose

Zendesk

Every company needs a sales plan. Without a plan, it’s easy to lose track of sales goals, lose momentum, and ultimately, lose money. Sales budgets can help—they make it easier to form concrete sales plans and greatly simplify sales management. In this article, we’ll cover what a sales budget is, why it’s important, and how to best create one for your business.

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What’s Up with WhatsApp Improving Customer Experiences?

Customer Think

I’ve used Twitter and FB Messenger as a quick way to connect with companies whenever I have needed to, but over the last 2 weeks, I’ve used WhatsApp for the first time. I have found WhatsApp to be a great way to engage intuitively and conversationally and ultimately to get the issues I had resolved […].

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3 Ways to Align Customer Experience & Market Research

PeopleMetrics

Customer experience feedback and market research are not the same thing, BUT that doesn’t mean there aren’t parallels. These programs often have shared stakeholders, reach out to the same audience, and may share a budget. As such, it’s imperative that your market research and CX programs operate as a joint package. In this session, we review how market research and customer experience feedback are converging and how you can use this convergence to get the most out of the feedback programs you ru

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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Amazing Business Radio: Simon Mainwaring

Shep Hyken

Leading With We . How Businesses Can Lean into Their Purpose. Shep Hyken interviews Simon Mainwaring, Founder & CEO of We First , a strategic consultancy accelerating growth and impact for purpose-driven brands.?He is the author of Lead with We: The Business Revolution That Will Save Our Future. They discuss why companies should take part in creating solutions to the significant issues that the world is facing today.

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The experiment that revealed how proactive support directly affects your bottom line

Intercom

Proactive support is a lifesaver for busy teams looking to provide exceptional support at scale. By allowing support teams to get ahead of known problems and provide help to customers before they need to reach out, proactive support has enabled major companies to scale their support without increasing headcount, drive down inbound conversation volumes ( in some cases by up to 80% ), and maintain incredible customer satisfaction ratings.

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Litmus Adds New Features Improving Automation, Personalization, and Workflow Capabilities

Customer Think

Enhancements to Litmus Proof, Builder, and Email Analytics solutions and its new Adobe and Intilery integrations help marketers drive revenue, convert business goals.

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How to achieve an 80% survey response rate for your B2B SaaS?

SurveySensum

What is a survey response rate? What is the significance of survey response rates? How to achieve an 80% survey response rate for your B2B SaaS? Set the expectations while onboarding. Segmentation. Pre-notify your customers . Survey frequency . Personalize your emails. Make your survey fun and easy on the eyes. Set-up reminders. Get your email address whitelisted.

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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

Join Keith Kmett, Principal CX Advisor, in this new webinar that will focus on: Understanding CX Orchestration Fundamentals: Gain a solid understanding of what CX orchestration is, its significance in the customer experience landscape, and how it plays a crucial role in shaping customer journeys. This includes the key concepts, strategies, and best practices involved in CX orchestration. 🔑 Connection to Customer Journey Maps: How to effectively integrate customer journey mapping into the

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Why You Need To Change Your Buyer Journey

MyCustomer Experience

WWe’ve seen a huge evolution in how brands acquire and retain customers in the past decade. Digital engagement has become king, and any (. 9th Nov 2021. By Steve Davies Marketing and Communications Manager.

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Execs in the Know to Host an Exclusive Outsourcing Briefing Event — December 9, 2021

Execs In The Know

PHOENIX, Ariz., November 9, 2021 — Global customer experience (CX) industry leader Execs In The Know (EITK) is pleased to announce its upcoming Outsourcing Briefing — a special virtual event designed exclusively for end-user corporate brand practitioners. The Briefing will take place December 9, 2021 from 11:30 AM–1:30 PM ET, followed by a private, corporate peer-to-peer discussion on December 10, 2021 from 11:30 AM–12:30 PM ET.

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CX job vacancy of the week: Live Nation

MyCustomer Experience

CLooking for your next step in the world of customer experience? Every week, MyCustomer scours the internet to find the latest CX job. 9th Nov 2021. By Rhys Fisher Editorial Assistant.

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4 Marketing Automation Myths Explained

SugarCRM

Marketers used to spend an incredible amount of time on tactical activities that are incredibly time-consuming and often quite ineffective. These activities were generally done in different systems and then combined manually to execute a campaign. The results varied and were difficult to measure accurately. To impact the quality and quantity of the leads marketing is delivering to sales, a marketer needs a complete marketing automation platform, which offers concrete solutions to the most common

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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Why your leaders will leave in 2022 — and what you can do about it

Qualtrics

A leadership exodus is coming. Learn why senior leaders – and female senior leaders, in particular – are leaving and what actions your organization can take now to retain your leadership talent. Before you finish writing your playbook for the year ahead, there’s something you should know about your leaders. They’re exhausted. They’re burned out. And many of them are planning to leave.

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Rocketlane Empowers Data-driven Decisions and Effective Management by Adding Time Tracking to its Customer Onboarding Platform

Customer Think

New module improves team efficiency, quantifies efforts accurately, prioritizes resources and optimizes processes.

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Execs in the Know to Host an Exclusive Outsourcing Briefing Event — December 9, 2021

Execs In The Know

PHOENIX, Ariz., November 9, 2021 — Global customer experience (CX) industry leader Execs In The Know (EITK) is pleased to announce its upcoming Outsourcing Briefing — a special virtual event designed exclusively for end-user corporate brand practitioners. The Briefing will take place December 9, 2021 from 11:30 AM–1:30 PM ET, followed by a private, corporate peer-to-peer discussion on December 10, 2021 from 11:30 AM–12:30 PM ET.

CX 52
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How to Go Digital through KM-enabled self-service?

Knowmax

The post How to Go Digital through KM-enabled self-service? appeared first on Knowmax.

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Reimagining CX: How to Implement Effective AI-Driven Transformations

Speaker: Steve Pappas, Chief Strategist, Startup and Early Stage Growth Advisor, Keynote Speaker, CX Podcaster

As businesses strive for success in an increasingly digitized world, delivering an exceptional customer experience has become paramount. To meet this demand, enterprises are embracing innovative approaches that captivate customers and fuel their loyalty. 💥 Enter conversational AI - an absolute game-changer (if done right) in redefining CX norms.