The future today! How to build a proactive experience to gain growth and save costs!
Beyond Philosophy
AUGUST 20, 2022
My iPhone is getting bossy. It suggested widgets based on the time of day I was using it. This proactive experience is the future of experiences. Unfortunately, few organizations know how to build them. While the definition of proactive experience is somewhat fluid at the moment, perhaps the best way to describe it is to solve a problem before the customer knows they have one.
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