Fri.Aug 09, 2024

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Countdown to Inclusion: What to expect from the European Accessibility Act

Adrian Swinscoe

This is a guest post from Mike Adams OBE , founder of EnableAll. In just under a year, the European Accessibility Act will become law as […] The post Countdown to Inclusion: What to expect from the European Accessibility Act first appeared on Adrian Swinscoe.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

Customer Think

Introduction Find the original article here: [link] In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time.

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Friction in Customer Experience is Not Always a Bad Thing; Here’s Why

Beyond Philosophy

Friction occurs when a customer has to work or think hard during an experience. Many times, friction is accidental or the result of organizational apathy. In these instances, friction is a bad thing. Friction is rarely a good thing in a Customer Experience. However, there are times when it can be beneficial. For example, when your bank uses two-factor authentication to ensure you are who you say you are.

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Will Generative AI (GenAI) Experience its “Metaverse Moment” in 2024?

Customer Think

As I have written a couple of times before, 2024 will be the year of truth for GenAI. Truth in the sense of proving the delivery of real business value to technology users. Why did the Metaverse disappear as fast as it came up? Or blockchains, for that matter?

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How To Drive Retail Results With Integrated Tech And UX Design

Speaker: Jennifer Wright and Nick Barron

Navigating the complexities of e-commerce requires more than just the right technology - It demands a holistic strategy that aligns platform capabilities with customer- centric design and marketing. This webinar will provide a roadmap for building a robust e-commerce strategy, guiding you through key decisions from platform selection to creating user experiences that convert, and leverage digital marketing to reach and retail customers.

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AI’s growing impact on digital marketing strategies

NGDATA

Artificial Intelligence is playing an increasingly vital role in digital marketing strategies, particularly in enhancing SEO by predicting user behavior and improving content relevance. Although AI integration has been slower than anticipated due to privacy concerns and negative media coverage, its potential for creating impactful and user-centric content is undeniable.

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The Evolution of Southwest Airlines from Different to Sameness

Customer Think

Southwest has recently announced that they are going to be just like all the other airlines starting in 2025. Assigned seats, more leg room sections, etc. How long til they start charging for checked bags?

More Trending

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How Blogging Helps You Grow Your Customer Base

Customer Think

Blogging is one of the most effective ways to grow your online presence and generate more traction for your business. It helps you generate awareness about your brand and makes it easier for you to promote your solutions to the right people.

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What Can a Bank Learn from the Fast-Food Industry? Plenty.

NGDATA

Sonata Bank has adopted a niche strategy inspired by the fast-food industry to address the high employee turnover in quick-service restaurants. By providing simple, frictionless banking experiences and leveraging the Digital Onboarding platform, Sonata helps financially underserved employees adopt banking services. The bank also offers unique benefits, such as early wage access and bill pay assistance, tailored to fast-food workers’ needs.

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Beware of the McNamara Fallacy When Creating Your Marketing Strategy

Customer Think

Most of you have probably heard the story about the inebriated man who had lost his house keys and is searching for them under a street light. A police officer comes over and asks what he's doing."I'm looking for my keys," the man says.

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LinkedIn Rolls Out Sponsored Newsletters

NGDATA

LinkedIn has expanded its advertising options by introducing sponsored newsletters, building on the success of its sponsored articles feature. This new option allows brands to enhance lead generation and audience engagement through newsletters created on company pages. With a significant 47% increase in newsletter engagement on the platform, this feature could be a valuable tool for reaching a broader audience.

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How to Select the Perfect Payments Partner: 7 Keys for Sustainable Growth

Speaker: Brad Pinneke, VP of Business Development at Payrix and Worldpay for Platforms

Join Brad Pinneke, Vice President of Business Development at Payrix and Worldpay for Platforms for an informational webinar about how to select the ideal payments provider for your platform! This session highlights the 7 key criteria for assessing payments partners and maximizing the value of your investment. From evaluating technology and business development programs to understanding support and compliance, this webinar will equip you with a comprehensive evaluation framework and strategy for

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The Accountability Dilemma: Why Holding Reps Accountable is Easier Said Than Done

Customer Think

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley talk about the “accountability dilemma” faced by sales leaders. They explore common obstacles hindering leaders from holding their teams accountable, emphasizing the importance of clear expectations, open communication, and reframing accountability as a means of improvement.

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How practitioners are spending their CX budgets in 2024

CX Network

CX Network’s research into how and how much CX practitioners are investing to deliver their customer experience strategy

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Growing your revenue with subject matter experts

Customer Think

You’re sitting on a gold mine. Your company is filled with subject matter experts. If you leverage their knowledge and experience, you could be increasing your revenue. I’ll say how in a minute, but first let’s look at the reality of our AI-driven world.

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What Is Customer Service? Help Scouts Weigh In

Help Scout

Help Scout’s team weighs in on what customer service really means. Explore how effective support drives product success, empowers customers, and showcases company values.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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How to Support Your Customers When Transitioning from On-Premises to SaaS Software Deployments

Customer Think

Gone are the days of purchasing software once and using it until you no longer need it or it no longer works. In today’s fast-moving world, software companies focus on growing the customer base and improving recurring revenue, which typically means transitioning to subscription monetization and Software-as-a-Service (SaaS) deployment models.

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Image Surveys: What Is It, Benefits, and How To Create This Survey?

SurveySensum

Imagine receiving a product satisfaction survey with too many questions and no engaging elements like images or gamifying elements – so boring, right? Let’s add a bit of spice and make survey designs interesting! Incorporating engaging visual elements like images not only captures attention but also makes surveys more enjoyable and enables respondents to answer quickly and accurately.

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B2B opportunity qualification: beyond BANT and MEDDIC to IMPACCT

Customer Think

This article was first published on LinkedIn, stimulated by an article by Mark Gibson. The qualification of complex B2B sales opportunities has come a long way since IBM came up with BANT (Budget, Authority, Need and Timeframe) in the 1960s – the age of the mainframes.

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Getting CX Right: Copper Mountain Resort

Customer Think

I posted about this way back when it happened, but I’m enjoying working from the mountains these past couple weeks, so the experience is in mind, and I figure it’s worth drawing your attention to it in a more formal manner: Copper Mountain ski resort in Summit County, Colorado, is my mountain.

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The State of Digital Customer Experience Report 2024

This comprehensive report explores the evolving landscape of customer and business expectations, with five key trends that will help you understand your customers and stay ahead of the competition. Discover how your peers are implementing AI to improve customer experience with granular insights into their CX investments and specific AI use cases. For the first time, customers prefer digital channels when interacting with a business.