Fri.Aug 09, 2024

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Countdown to Inclusion: What to expect from the European Accessibility Act

Adrian Swinscoe

This is a guest post from Mike Adams OBE , founder of EnableAll. In just under a year, the European Accessibility Act will become law as […] The post Countdown to Inclusion: What to expect from the European Accessibility Act first appeared on Adrian Swinscoe.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

Customer Think

Introduction Find the original article here: [link] In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. Marketing technology (MarTech) is pivotal in enhancing CX by integrating data, automating processes, and enabling personalized interactions sometimes in real-time.

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How practitioners are spending their CX budgets in 2024

CX Network

CX Network’s research into how and how much CX practitioners are investing to deliver their customer experience strategy

CX 90
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Will Generative AI (GenAI) Experience its “Metaverse Moment” in 2024?

Customer Think

As I have written a couple of times before, 2024 will be the year of truth for GenAI. Truth in the sense of proving the delivery of real business value to technology users. Why did the Metaverse disappear as fast as it came up? Or blockchains, for that matter?

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Why Tech-Forward Tax and Accounting Firms Have the Inside Track to the Future

Speaker: Joe Wroblewski, Sales Engineer Manager

Automating time-consuming manual tasks can save your firm hundreds of hours–and thousands of dollars. But it can also have longer-lasting benefits, like helping you attract and retain the next generation of CPAs, and we don’t need to tell you how important that is amid the current generational staffing crisis in the tax and accounting profession. You'll want to save your seat for this new webinar with industry expert Joe Wroblewski, where we'll explore how to: Maximize ROI with Cost-Effective Te

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Friction in Customer Experience is Not Always a Bad Thing; Here’s Why

Beyond Philosophy

Friction occurs when a customer has to work or think hard during an experience. Many times, friction is accidental or the result of organizational apathy. In these instances, friction is a bad thing. Friction is rarely a good thing in a Customer Experience. However, there are times when it can be beneficial. For example, when your bank uses two-factor authentication to ensure you are who you say you are.

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The Evolution of Southwest Airlines from Different to Sameness

Customer Think

Southwest has recently announced that they are going to be just like all the other airlines starting in 2025. Assigned seats, more leg room sections, etc. How long til they start charging for checked bags?

More Trending

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How Blogging Helps You Grow Your Customer Base

Customer Think

Blogging is one of the most effective ways to grow your online presence and generate more traction for your business. It helps you generate awareness about your brand and makes it easier for you to promote your solutions to the right people.

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8 Digital Marketing Strategy Frameworks for 2024

NGDATA

Eight popular digital marketing strategy frameworks for 2024. These frameworks guide businesses in creating effective digital marketing strategies by providing structure and direction, improving resource allocation, and enhancing analytics. Frameworks like the Flywheel Model, STP Model, and McKinsey’s 7S are highlighted for their specific approaches to customer retention, market segmentation, and organizational alignment.

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Beware of the McNamara Fallacy When Creating Your Marketing Strategy

Customer Think

Most of you have probably heard the story about the inebriated man who had lost his house keys and is searching for them under a street light. A police officer comes over and asks what he's doing."I'm looking for my keys," the man says.

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What Can a Bank Learn from the Fast-Food Industry? Plenty.

NGDATA

Sonata Bank has adopted a niche strategy inspired by the fast-food industry to address the high employee turnover in quick-service restaurants. By providing simple, frictionless banking experiences and leveraging the Digital Onboarding platform, Sonata helps financially underserved employees adopt banking services. The bank also offers unique benefits, such as early wage access and bill pay assistance, tailored to fast-food workers’ needs.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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The Accountability Dilemma: Why Holding Reps Accountable is Easier Said Than Done

Customer Think

In this episode of the Sales Leadership Awakening podcast, Steven Rosen and Colleen Stanley talk about the “accountability dilemma” faced by sales leaders. They explore common obstacles hindering leaders from holding their teams accountable, emphasizing the importance of clear expectations, open communication, and reframing accountability as a means of improvement.

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LinkedIn Rolls Out Sponsored Newsletters

NGDATA

LinkedIn has expanded its advertising options by introducing sponsored newsletters, building on the success of its sponsored articles feature. This new option allows brands to enhance lead generation and audience engagement through newsletters created on company pages. With a significant 47% increase in newsletter engagement on the platform, this feature could be a valuable tool for reaching a broader audience.

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Growing your revenue with subject matter experts

Customer Think

You’re sitting on a gold mine. Your company is filled with subject matter experts. If you leverage their knowledge and experience, you could be increasing your revenue. I’ll say how in a minute, but first let’s look at the reality of our AI-driven world.

AI 64
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Image Surveys: What Is It, Benefits, and How To Create This Survey?

SurveySensum

Imagine receiving a product satisfaction survey with too many questions and no engaging elements like images or gamifying elements – so boring, right? Let’s add a bit of spice and make survey designs interesting! Incorporating engaging visual elements like images not only captures attention but also makes surveys more enjoyable and enables respondents to answer quickly and accurately.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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How to Support Your Customers When Transitioning from On-Premises to SaaS Software Deployments

Customer Think

Gone are the days of purchasing software once and using it until you no longer need it or it no longer works. In today’s fast-moving world, software companies focus on growing the customer base and improving recurring revenue, which typically means transitioning to subscription monetization and Software-as-a-Service (SaaS) deployment models.

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What Is Customer Service? Help Scouts Weigh In

Help Scout

Help Scout’s team weighs in on what customer service really means. Explore how effective support drives product success, empowers customers, and showcases company values.

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B2B opportunity qualification: beyond BANT and MEDDIC to IMPACCT

Customer Think

This article was first published on LinkedIn, stimulated by an article by Mark Gibson. The qualification of complex B2B sales opportunities has come a long way since IBM came up with BANT (Budget, Authority, Need and Timeframe) in the 1960s – the age of the mainframes.

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Getting CX Right: Copper Mountain Resort

Customer Think

I posted about this way back when it happened, but I’m enjoying working from the mountains these past couple weeks, so the experience is in mind, and I figure it’s worth drawing your attention to it in a more formal manner: Copper Mountain ski resort in Summit County, Colorado, is my mountain.

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Next-Gen Cloud Contact Centers For Dummies®

What does customer service excellence look like in 2024? According to our report with insights from CX expert Shep Hyken, customer expectations are at an all-time high, and there’s a bigger shift toward self-service and leveraging AI capabilities.