Six things we can learn from Disney about customer experience
Steven Van Belleghem
JANUARY 31, 2021
The multiple “why?” method. Duncan is a big believer in asking series of questions: just like when we were young and we asked “why” and then our parents explained and we asked another “why”, which could last for a very long time. “Insights that are useful for customer-oriented innovation tend to only appear after 4 or 5 consecutive whys”, he explained.
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