๐๐ฒ๐ง๐ญ๐ก๐๐ญ๐ข๐ ๐ซ๐๐ฌ๐ฉ๐จ๐ง๐๐๐ง๐ญ๐ฌ: ๐ ๐๐๐๐ค๐ฒ ๐๐๐ฏ๐ข๐ง๐ ๐๐๐ง ๐จ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก.
Futurelab
MARCH 20, 2025
TL;DR: Synthetic respondents have a place in research, but only for a few select purposes and as an addition to research on real people, not a replacement. Lets be honest: in an ideal world, wed always rely on real human respondents. They bring context, emotions, and real-life messiness. But reality isnt always ideal. Clients dont have time, they dont have budgets, and sometimes, running a study just isnt an option.
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