The most common mistake in building an Offer You Can’t Refuse
Steven Van Belleghem
DECEMBER 19, 2022
How Decathlon is building an Offer You Can’t Refuse. I want to circle back a little bit to my Offer You Can’t Refuse concept, of which you can see a short refresher clip here: These days, customers have come to really expect four layers of value: They obviously want a good product. They want digital convenience, which has already become a commodity.
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