Sun.Sep 19, 2021

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Understanding the omnichannel customer journey

Callminer

Gaining an understanding of the omnichannel customer journey can make it easier to harmonize your marketing and customer service efforts across channels. Read this blog to learn more.

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Five things we can learn about customer experience from Starbucks

Steven Van Belleghem

Reinvent a commodity. During my keynotes, I often get the question “Where should we focus on if we work in a commodity business?”. I always confront them with questions of my own, when they do: “Is there really such a thing as a commodity business? Isn’t that just something that happens when we allow ourselves to become boring and by not being unique?”.

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How To Bring The Human Back In Human Resources

Doing CX Right

Listen to Dan Naiman, Senior Director of Human Resources at Pfiser, share a human-centric approach to employee & customer experience. The post How To Bring The Human Back In Human Resources appeared first on Doing CX Right.

CX 97
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But First, Trust. Why CMOs Need Manage Data Privacy to Market Successfully

Customer Think

Where there is no brand trust, there is no customer relationship. At a time when privacy dictates loyalty, such is the reputational challenge for today’s CMO. Data privacy is front and center in every digital technology conversation today. CMOs are now the stewards of the brand-consumer relationship and the gatekeepers of the trust that can […].

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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and guest speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Virtual Journey Mapping Bootcamp: October / November 2021

Kerry Bodine

Our September bootcamp sold out, so we’ve added one more session to our fall schedule. Hard-hitting content. Sessions that fit into your workday. Our two-part virtual bootcamp delivers a practical primer on journey mapping that you can immediately put into action for your organization. Part 1: Introduction to Journey Mapping. This introduction will help you build a solid understanding of the journey mapping methodology and how you can apply it to specific business challenges.

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What’s the tea on audience analysis?

Customer Think

Digital Marketing can be an overwhelming realm of expensive tools and jargon. Deciphering how to invest to produce results and be cost-effective for your business can be challenging. Using a digital agency specialising in these methodologies (such as Audience Analysis) can reduce costs and ensure that you have access to many tools. Social media marketing, […].