Customer Think
DECEMBER 4, 2022
Business-to-business (B2B) sales prospecting is a process that requires a lot of time, effort, and energy. You are constantly trying to find new leads and reach out to them in the hopes of converting them into customers. And even when you do manage to get in touch with a potential customer, there is no guarantee […].
Steven Van Belleghem
DECEMBER 4, 2022
It’s Amara’s law. In cases like these, I always have to think about Roy Charles Amara who was the president of the Institute for the Future and who coined Amara’s law on the effect of technology in 2006: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run”. This effect is perhaps not exactly new, but it does clearly explain why hitting that 90% rate happens pretty fast (well, you know, considering…), while it takes a very
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Customer Think
DECEMBER 4, 2022
Photo by Christian Velitchkov on Unsplash Companies around the world strengthen their email marketing during the holidays. Not only is there amplified potential but also, it’s the most competitive season. According to data published by the NFIB, one-third of small businesses report that the fourth quarter is their most profitable. Some approaches are obvious, like […].
Doing CX Right
DECEMBER 4, 2022
Battalion Chief, David Hollenback, shares fireproof strategies to lead through challenging situations, overcome limiting beliefs, create a plan for the future & leave an intentional legacy. The post Fireproof Strategies To Lead Teams And Thrive Through Disruption appeared first on Doing CX Right.
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Customer Think
DECEMBER 4, 2022
Consumer behavior saw major shifts in 2020 and 2021, and it’s no secret that this year has brought on more changes. While the COVID-19 pandemic fueled much of the initial upheaval, more recently, labor and supply shortages, geopolitical tensions, stock market volatility and inflation have grown to be dominant forces. Inflation has been the leading […].
Customer Think
DECEMBER 4, 2022
Every function, every job in an organization is somehow connected with their organization’s strategies, goals, and objectives. Every organization has goals—revenue, earnings, growth, market penetration, geographic penetration, product/offering growth, how they are perceived by customers, how they are perceived in their communities, expansion, competitive positioning, and on and on.
Tech Customer Success brings together the best content for the technology customer service and experience professionals from the widest variety of industry thought leaders.
Customer Think
DECEMBER 4, 2022
I recently wrote about Customer Relevance. One way to make any department or stakeholder relevant is to convert it into a value center. Value Centers are what were traditionally thought of as cost centers. Later we tried to make these profit centers. They really need to be value centers. For example: Service was considered a cost center. Some companies have tried to convert these into profit centers.
Customer Think
DECEMBER 4, 2022
It’s more severe than you probably think. The 2020 National Customer Rage Survey found that, when complaining, 58 percent of customers got no or limited satisfaction. It doesn’t take much to imagine that those 58 percent leave the company or will the next time anything like this happens. Even worse, those 58 percent likely left […].
Customer Think
DECEMBER 4, 2022
“Thank you, piles of ‘90s-era sweaters that didn’t sell. But we must send you away now, at 70% off.” OK, maybe talking to millions of dollars in overstocks before unloading them won’t make a retailer’s stores more orderly. But it could help right-size the thinking that goes behind ordering them in the first place.
Customer Think
DECEMBER 4, 2022
As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and create truly personalized customer experiences. This is where a customer data platform (CDP) can be extremely valuable. photo from canva pro A CDP gives businesses a single view of their customers, […].
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
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