Sun.Dec 04, 2022

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How to Improve Your B2B Sales Prospecting With Data

Customer Think

Business-to-business (B2B) sales prospecting is a process that requires a lot of time, effort, and energy. You are constantly trying to find new leads and reach out to them in the hopes of converting them into customers.

B2B 101
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Fireproof Strategies To Lead Teams And Thrive Through Disruption

Doing CX Right

Battalion Chief, David Hollenback, shares fireproof strategies to lead through challenging situations, overcome limiting beliefs, create a plan for the future & leave an intentional legacy.

CX 56
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The Future of work: marketers must learn to wield the data, connect the systems and personalize

Customer Think

As we move into the future of work, marketers must learn to wield data more effectively to connect the dots between various systems and create truly personalized customer experiences. This is where a customer data platform (CDP) can be extremely valuable.

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Why customer culture has replaced technology as the holy grail

Steven Van Belleghem

It’s Amara’s law.

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The State of Customer Experience 2023 Research Report

The Northridge Group’s State of Customer Experience 2023 research report reveals a surge in preference for online agent chat versus phone amongst 18-35-year-olds—the first time online chat has eclipsed phone! Download the new report for more CX insights.

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5 Ways to Write More Successful Emails This Holiday Season

Customer Think

Photo by Christian Velitchkov on Unsplash Companies around the world strengthen their email marketing during the holidays. Not only is there amplified potential but also, it’s the most competitive season.

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Can You “Connect The Dots” With Your Customer?

Customer Think

Every function, every job in an organization is somehow connected with their organization’s strategies, goals, and objectives.

Sales 69
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Are You Doing User Research Right?

Customer Think

With the tech industry and the economy suffering, historic inflation, and interest rates rising, we have an imperative to design user-centered products and services to promote client acquisition, retention, and ROI. User research, usability, and user experience (UX,) oh my!

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Value Centers

Customer Think

I recently wrote about Customer Relevance. One way to make any department or stakeholder relevant is to convert it into a value center. Value Centers are what were traditionally thought of as cost centers. Later we tried to make these profit centers. They really need to be value centers.

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How to Move Customers from Frustration to Satisfaction

Customer Think

It’s more severe than you probably think. The 2020 National Customer Rage Survey found that, when complaining, 58 percent of customers got no or limited satisfaction. It doesn’t take much to imagine that those 58 percent leave the company or will the next time anything like this happens.

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December CMI Placeholder

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How To Marie Kondo Your Stores: A Retailer’s Guide

Customer Think

“Thank you, piles of ‘90s-era sweaters that didn’t sell. But we must send you away now, at 70% off.” ” OK, maybe talking to millions of dollars in overstocks before unloading them won’t make a retailer’s stores more orderly.

Retail 63