Sun.Jan 22, 2023

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Customer journey orchestration made easy – Interview with Mark Smith of CSG

Customer Think

Today’s interview is with Mark Smith, who is Senior Vice President of Digital Experience at CSG and is a business leader with 25 years of global experience in Customer Experience Management, Real-Time Interaction Management, and Analytical CRM. M.

CRM 129
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5 Trends for Customer Loyalty and Engagement in 2023

Customer Think

From inflation to recession worries, 2022 has certainly kept marketers on their toes trying to keep up with the mood of consumers. The past few years taught us that we can’t predict the future. However, we can make educated guesses about the trends that are most likely to affect loyalty and customer relationship management (CRM).

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If you’re explaining, you’re losing

Customer Think

The late actor (who also did some other things) Ronald Reagan had a saying: “If you’re explaining, you’re losing.” Now, when it comes to popular politics, what he meant by that was that it’s important to keep your arguments simple: Th.

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Streets, Roads, Stroads and Leadership Effectiveness

Customer Think

I was listening to a podcast episode on 99% Invisible hosted by the inimitable Roman Mars and they were talking about Stroads, which piqued my curiousity. So, today, we will explore this topic but from a leadership lens. Before we go ahead, I t.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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CX Lessons From Moneyball

Customer Think

I love the book Moneyball. I’m not particularly a baseball fan, but I love the lessons on how a counterintuitive approach can create disproportionate outcomes. I recently listened to the Freakonomics podcast “Did Michael Lewis Just Get Lucky with Money.

CX 119
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CX and the world of work: 2023 predictions

Customer Think

The way we work has completely changed in the past few years. In 2023, this will remain the case as the hybrid working model continues to be adopted by more companies.

CX 122

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Cultivating Human Connection Through Personalized Experiences and CX Tools

Customer Think

The shopping experience as we once knew it has changed with ecommerce sales skyrocketing to $870 billion during the pandemic alone, a 50% growth compared to pre-pandemic data.

CX 78
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Datafication of Customer Relationships

Customer Think

People often consciously or unconsciously reveal personal information as they perform daily activities like shopping, communicating, using apps, sharing photos, and much more. This provides vast possibilities for analysis and is currently driving many businesses.