Tue.Jul 26, 2022

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What is customer success?

Intercom, Inc.

Customer success is a business effort to help your customers achieve their objectives. . As the name implies, customer success involves working with your customer to discover how your products and/or services can best empower them to reach their goals and objectives. . Often, this means anticipating your customers’ needs and wants, and taking proactive steps to outperform their expectations. .

B2B 129
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Amazing Business Radio: Deon Nicholas

Shep Hyken

Human-Centered AI. Using AI to Enable and Empower Customer Service Agents. Shep Hyken interviews Deon Nicholas, CEO and Co-Founder of Forethought , a company that builds human-centered AI to transform the customer service experience. He shares how companies can use AI and technology to help customer support agents and customers find the best resolution.

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What is customer activation?

Intercom, Inc.

Customer activation is the process of motivating prospects or customers to take the next step in the customer journey or customer lifecycle. This is sometimes referred to as user activation. Whether interacting with new customers or helping to re-engage dormant ones, customer activation is a crucial initiative designed to help people get the most value out of your business. .

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What does a business development representative (BDR) do?

Zendesk

If you’ve ever been to a sophisticated social event, you’ve likely encountered that strange interaction where one party attendee asks about another party attendee’s job. “Oh,” they say, “I’m in flügelhorn maintenance generation,” and smile. Everyone nods politely. And you walk away wondering what that meant. Business development is often one of those careers.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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What is conversational AI?

Intercom, Inc.

Conversational AI (artificial intelligence) is technology that simulates the experience of person-to-person communication for users, either through text-based or speech-based inputs. The AI component is crucial. Unlike traditional conversational technologies, which deliver pre-written scripts and dialogues to users when prompted by specific keywords, conversational AI recognizes and responds to the content of a user’s query by leveraging two complementary artificial intelligence technologies: na

AI 118
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What Happens to the Brand in Acquisitions?

Conversation Agent

When a brand dies, we hardly even notice anymore. And yet, a rebrand is not a superficial thing. Forget customer pledges. Unless you truly intend to keep your promises. There are consequences to the business and the community beyond what happens to followers and fans in social media. In 2015, DuPont announced their new sustainability goals for 2020.

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4 Questions CSMs Should Ask to Gather Quantitative Results 

ClientSuccess

As a CSM, you work with qualitative and quantitative data when tracking customer success metrics. On the qualitative side, there are indicators such as customer satisfaction, sentiment, and other ad-hoc information that customers share. On the quantitative side, however, much of the information gathered comes from on-platform performance or surveys. .

NPS 77
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What is a conversion rate?

Intercom, Inc.

Conversion rate refers to the percentage of people who complete a desired action after being exposed to a brand’s sales and/or marketing channels, calculated against the total number of interactions (those who visited or viewed your ad, landing page, or other asset). . Depending on your goals, a “conversion” could be a number of desired actions, including completing a purchase, signing up for a newsletter, upgrading a service, submitting a form, or downloading an asset, to name a few.

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4 ways your support team can boost efficiency and do more with less

Intercom

In uncertain economic times, it’s even more important to build a strong, resilient business. And the key to business resilience in 2022? Excellent customer experience. Recent research from Harvard Business Review Analytic Services reveals that 88% of survey respondents believe that customer engagement has a significant impact on their organization’s bottom line.

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CX job vacancy of the week: Footasylum

MyCustomer Experience

CLooking for your next step in the world of customer experience? Every week, MyCustomer scours the internet to find the latest CX job. 26th Jul 2022. By Rhys Fisher Staff Writer.

CX 52
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Developing Cross-Functional CX Buy-In: 3 Challenges & Methods

Experience Investigators

Customer experience leaders report that teamwork and cross-functional cooperation are some of the top drivers to achieving customer experience success. CX teams that collaborate cross-functionally are 27% more likely to have a high or very high Return on Investment (ROI) of their CX program , according to the 2022 State of CX Report from GetFeedback.

CX 52
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Verint Experience Index Retail Report 2022

Foresee

The post Verint Experience Index Retail Report 2022 appeared first on Verint ForeSee.

Retail 52
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The 3 Most Important Stages of Every Marketing Funnel

SugarCRM

Think about the last item you bought. Whether it was a pack of gum or a car, you made multiple decisions to reach the point of purchase. While consumers and B2B buyers have different needs, the buyer journey is largely similar. It takes customer research and a series of decisions to go from cold prospect to ready-to-buy. We call this the marketing funnel.

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How the Right CS Platform Can Help You Do More with Less

Totango

Protecting and growing your current customer base should be your top priority right now, but how do you do that when your marketing and sales budgets have been slashed and hiring has stopped? During periods of economic uncertainty, you need to do more with less. This means providing exceptional customer experiences and solutions become top priority, all the while continuing to find ways to increase the value you’re providing, as well.

NPS 111
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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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What is customer experience (CX)?

Intercom

C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . From becoming aware of your brand to engaging with your products or service, every interaction affects the customer experience, which is why having a customer-centric mindset is so important to the success of your company.

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What are digital sales and why are they important for business?

Zendesk

As technology rapidly changes and expands, keeping up with the best business practices in the digital world can feel overwhelming. More and more, however, the digital world is influencing consumer purchases. When your prospects can simply see ads and buy products online from their couches, there’s no reason for them to seek out other options. If you want to win the sales game, you need a keen understanding of the digital marketplace—and fast.

Sales 52