The top 10 most frequently asked questions about customer experience
Steven Van Belleghem
MARCH 7, 2021
Can B2B companies use the same customer experience strategies as B2C companies? The short answer is “yes”. B2B organizations can indeed use the same type of CX strategies as B2C companies. But it’s also a lot more complex, as they are very distinct types of markets. The biggest difference between them might be that the human relations in a B2B market are incredibly strong.
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