The one customer insight you absolutely must know
Inside Customer Service
MARCH 18, 2021
Sometimes, you just get lucky. Years ago, I became the membership director for the San Diego chapter of the American Society for Training and Development (ASTD San Diego). It's a nonprofit professional association for corporate trainers. Membership grew 67 percent over the course of my two year term. It might surprise you to learn we didn't resort to any traditional tactics: Lower our prices Offer new member discounts Run a membership drive What we did instead was leverage one specific insight t
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