Our behavior is motivated by what we recall, so how are memories formed? (Memory Mini series 1/3)
Beyond Philosophy
SEPTEMBER 17, 2022
Memory is crucial to customer strategy. Understanding customer behavior requires a fundamental understanding of how we access and use memories in our daily life and how it drives decision making in our actions and even who we decide to trust. In other words, understanding people requires understanding their memories. Further, it requires knowing what they remember and why, and also, what they don’t remember at all.
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