Build Audiences Not Lists: How CDPs Have Changed the Way We Do Customer Marketing
Customer Think
JANUARY 14, 2023
Do you remember when creating a target audience was the only way to compile a list of email addresses? Well, those days are long gone! Customer data platforms (CDPs) have revolutionized the way we do customer marketing. You can build target audiences in real-time based on your customers’ interactions with your brand. This means that […].
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