Sat.Jan 14, 2023

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Build Audiences Not Lists: How CDPs Have Changed the Way We Do Customer Marketing

Customer Think

Do you remember when creating a target audience was the only way to compile a list of email addresses? Well, those days are long gone! Customer data platforms (CDPs) have revolutionized the way we do customer marketing. You can build target audiences in real-time based on your customers’ interactions with your brand. This means that […].

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How do I discover if my customer has decided to buy?

Beyond Philosophy

In sales, it can be tough to know when a customer is no longer deciding but already decided—unless, of course, they tell you that out loud. So, it is incumbent upon you to read the signs that a customer has decided to buy. For example, I like to make drawings with pen and paper during my sales presentations with a contact. Then, I position the pen toward them during the discussion as an invitation for them to pick up and draw a little bit, too.

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When Self-Service is the Best Customer Service

Customer Think

Customer expectations are constantly changing, not only in how they purchase and spend but also the way they engage with brands and the expectations that come along with those interactions. For brands this means they can’t afford to deliver sub-par customer service or their customers will go somewhere else. No business wants that, especially during […].

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Journey to Success: Lessons From Jennifer Coolidge’s Golden Globe Acceptance Speech

Doing CX Right

Rising to the top is not easy, yet achievable, as Jennifer Coolidge's "White Lotus" actress reveals. Apply my five tips on your journey to success, as everything is possible with the right mindset and supporters. The post Journey to Success: Lessons From Jennifer Coolidge’s Golden Globe Acceptance Speech appeared first on Doing CX Right.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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How to improve CX in times of a downturn

Customer Think

Finally, it happened. We lived in our blissful world of an abundance of money that fuelled the illusion of eternal and unlimited growth. The stock markets knew only one direction for a decade. They were rising and rising. Venture capital was readily.

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Why BPO Programs Fail and How to Do them Right

Customer Think

Business Process Outsourcing (BPO) programs are becoming an increasingly popular way for companies to reduce costs and improve efficiency. However, not all BPO programs are successful. In fact, many fail to meet their objectives which can even lead to increased costs and reduced efficiency. This article will examine the reasons why BPO programs fail and […].

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Amazing Business Radio: Carla Guzzetti

Customer Think

B2B or B2C…CX is CX Putting the Human Experience First as a Business Strategy Shep Hyken interviews Carla Guzzetti, Senior Vice President for Experience and Product Messaging at Extreme Networks. She shares how companies can […].

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Pushing Beyond the Obvious

Customer Think

In a recent blog, advertising legend Dave Trott shares the story of the insight that led the Wright brothers succeed in recording the first human flight in history, while everyone else struggled and failed. The key insight was that they underst.

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