Thu.Dec 16, 2021

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Getting personalisation right will require marketers to do different things

Adrian Swinscoe

The lovely folk at Braze, a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love., invited me along […]. The post Getting personalisation right will require marketers to do different things first appeared on Adrian Swinscoe.

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How realistic job previews can increase retention

Inside Customer Service

The job description had been wrong for two years. That's what the IT service manager discovered when he checked with human resources. He was trying to find a reason why so many new hires were ill-prepared for the job they were hired to do. And why they often left so quickly. The manager learned that human resources recruited new hires using a job description meant for the customer service contact center.

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5 Tips for a Great Social Media Customer Service Strategy

Fonolo

A good call center leader understands the importance of customer service. So what if you have an incredible product or service? That means nothing if your customers are displeased with their experience with your brand. . If social media part is not part of your contact center’s customer service vision , you’re missing out on valuable business opportunities, like: . promoting sales; . improving customer satisfaction; and . enhancing your business processes. .

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Will Tesla Fail? Or Dominate the Car Industry?

Customer Think

By most measures, Tesla's future is looking bright. But it's no secret that the build quality of Tesla generally stinks. Perhaps Tesla's biggest vulnerability is in their intentional removal of humans from the experience.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Secrets Revealed: How to Be Distinctive from Your Competition and Win!

Beyond Philosophy

There is a saying that says, “Imitation is the highest form of flattery,” and it is. However, it is also a losing strategy when you are working at winning over customers from the competition. Finding a way to stand out is the secret to long-term customer strategy success. . Fernando deals with this problem in his business branding and packaging for fast-moving consumer goods and consumer packaged goods (CPG).

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Sales And Marketing Alignment Or Integration?

Customer Think

I wonder if we need to rethink our concepts of sales and marketing and how we organize to provide those functions within the organization. Looking back, historically, it has made sense to separate the functions. Marketing was primarily focused on creating visibility and awareness. It typically dealt with markets and industries, not customers. It’s [.].

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More Trending

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8 Ideas to Improve Your Approach to Customer Appreciation

Customer Think

Your customers are the reason your business exists, so it pays to have a customer appreciation strategy in place to reward them and incentivize them to continue working with your business. Most business owners realize that their customers are important, but they neglect the customer appreciation side of things. Fortunately, there are plenty of customer […].

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How to Cultivate Customer Loyalty That Lasts

Aquire

Customer loyalty taps into who we are — a central part of our humanity is our desire to build connections, after all. We need these connections and thrive off them. When it comes to our relationships with brands, we’re no different. Customers want to be able to trust brands and feel comfortable in doing business with them. Being loyal not only saves a whole lot of hassle, it makes us feel good.

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Your How-To Guide for Brand Equity Market Research

Customer Think

We previously answered the questions, “What is brand equity and why is it important?” Now, we’ll share some guidelines for building brand equity and creating a brand equity survey that has been tried and true through our many years of market research. Let’s get started! In order to build positive brand equity, you must measure […].

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Celebrating new integrations

Zendesk

Here are the newest integrations from Zendesk to help your team provide great experiences. Convey. Convey (Support) is taking shipment visibility to the next level; providing and normalizing more carrier connections, more accurate data, algorithmic exceptions, and predictive insights into a common language for automation and proactive work design. Convey by Project 44 eliminates data blind spots, offering a more comprehensive view into your network so you can show your customers that you have th

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Does Your Loyalty Program Need a Mobile-First Redesign?

Customer Think

How Often Are You Updating Your Mobile Rewards? Americans check their mobile devices an average of 262 times a day – that’s once every 5.5 minutes. And 70% of those consumers manage their rewards programs via mobile apps. So, if the loyalty experience they encounter with your brand isn’t mobile-first enough, they may skip it […].

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How To Make the Most of Your Customer Support Data

Help Scout

Customer support data is the universal language that allows you to communicate the influence your team has to the rest of the company.

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How to Create a Winning Product Buying Guide For Your Business

Customer Think

Ecommerce is more important than ever. Shopify surveyed shoppers in 2020 and found that 53% of them had shifted more of their shopping online on a permanent basis. For retailers, that means doubling down on their online operations. They’re investing in elements like omnichannel marketing, order process automation, and making sure their content marketing strategy […].

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How to take Multilocational Feedback with Zonka Feedback?

Zonka Feedback

Customer Feedback is one of the essential tasks for every business to perform. Not only important, but it is also somewhat an arduous task to collect and manage feedback. And when you have multiple locations, the effort required is multiplied. But if you take the right steps, follow a good strategy, use a good tool and carry on this task with all your efforts and honesty, it becomes easy to collect Customer Feedback even at multiple locations.

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Strategic CX: A Deep Dive into Voice of the Customer Insights for Clarity

Speaker: Nicholas Zeisler, CX Strategist & Fractional CXO

The first step in a successful Customer Experience endeavor (or for that matter, any business proposition) is to find out what’s wrong. If you can’t identify it, you can’t fix it! 💡 That’s where the Voice of the Customer (VoC) comes in. Today, far too many brands do VoC simply because that’s what they think they’re supposed to do; that’s what all their competitors do.

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Return to Office – how to get it right in 2022?

Customer Think

Last week, the CEO of Better.com, Vishal Gard, made the news again. This time, it was for the executive’s massive blunder of firing 900 people via Zoom. A blunder that would never have happened if Better.com had a return to office plan that defined how.

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How to Be Distinctive from Your Competition

MyCustomer Experience

HThere is a saying that says, "Imitation is the highest form of flattery," and it is. However, it is also a losing strategy when you are. 17th Dec 2021. By Colin Shaw Founder & CEO.

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Overcoming Holiday’s Biggest CX Challenges

Customer Think

The holidays are normally a crazed time of year, particularly in the world of retail. While brands know to stock shelves, hire extra staff and ramp up marketing campaigns, preparing for the holiday rush can still be overwhelming. This year, addressing the already daunting peak season demand is further exacerbated by worldwide supply chain constraints, […].

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CLIENTSUCCESS RELEASES GOALS SOLUTION TO HELP CSMs DELIVER MEASURABLE RESULTS FOR THEIR CUSTOMERS

ClientSuccess

Goals by ClientSuccess TM provides a powerful way for customer success managers to deliver measurable results for their customers. Silicon Slopes, Utah , December 16, 2021 — ClientSuccess, a leading Customer Success Platform, today announced the release of Goals by ClientSuccess TM , a powerful way for customer success managers to deliver measurable results for their customers.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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How to Avoid Cultural Missteps in Localization

Customer Think

Making customers feel seen and understood is a critical, yet often overlooked, aspect of localization. As companies expand into new markets, the language they’re using must be accurate. That’s the baseline. The real challenge involves steering clear of cultural appropriation, stereotypes, slang and more. Hitting all the right notes with localization and language isn’t just […].

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Is it Time for a CXO (Chief Experience Officer)?

The DiJulius Group

Is your company focused on customer experience? Do you have someone living and breathing it so that you’re not affected by things like a recession or perhaps a global pandemic? Your customers can either view you as an expense that they can find cheaper somewhere else or as one of the few businesses they cannot. Read Full Article. The post Is it Time for a CXO (Chief Experience Officer)?

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What Are the Challenges Faced In Doctor On-Demand Application Development?

Customer Think

In previous times, people often need to visit a doctor after taking an appointment. But, things have changed after the invention of the latest technologies and the COVID-19 outbreak. After this pandemic crisis, patients refused to visit the hospitals and avoid public gatherings. This is where the rise in on-demand doctor app development increased. Such […].

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Omnichannel vs. Multichannel support: The battle of channels

Knowmax

Omnichannel vs. Multichannel support: The battle of channels.

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Your Expert Guide to CX Orchestration & Enhancing Customer Journeys

Speaker: Keith Kmett, Principal CX Advisor at Medallia

Join Keith Kmett, Principal CX Advisor, in this new webinar that will focus on: Understanding CX Orchestration Fundamentals: Gain a solid understanding of what CX orchestration is, its significance in the customer experience landscape, and how it plays a crucial role in shaping customer journeys. This includes the key concepts, strategies, and best practices involved in CX orchestration. 🔑 Connection to Customer Journey Maps: How to effectively integrate customer journey mapping into the

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How To Create Value In A Crisis?

Customer Think

Any serious crisis, at home or in business makes us examine our value systems or values, and what we consider value. It makes us scrutinise our options and our plans. Crises can also be disruptive, and so we should look at them to become better at h.

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5 Tips for Organizing and Implementing Post-Event Emails

SugarCRM

Events are a lot of work! You start making reservations, orders, invitations, managing schedules, and speakers all while making sure everything runs smoothly, not to mention dealing with unforeseen issues. Equally important, the way you handle your post-event emails to attendees and non-attendees will influence your event’s success, and we’re here to show you how to wrap up a successful event in just 5 easy steps.

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Always Available, Always Informed Service: How Chewy.com Proves They Care About Your Pet As Much As You Do

Customer Think

If you have a pet, it’s likely that you have become a “Pet Parent.” Your pet is a member of your family, and you seek out the best of everything for them. Most important, you want smart, knowledgeable people guiding you to the right food and equipment.

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Andrew Chen on how tech’s giants drive growth with network effects

Intercom, Inc.

If you’re in the startup world, chances are you know exactly who Andrew Chen is. Moreover, you’ve likely benefited from his advice at one point or another. A mathematician by training and growth expert by trade, Andrew led Uber’s Rider Growth teams in the pre-IPO period, and for the past three years, he’s been a general partner at Andreessen Horowitz, the most widely-known VC firm on the block.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio

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How to Successfully Change to a Digital Experience and Create ROI

Beyond Philosophy

Consumers these days are more informed when they come to your retail centers today than they once were. Instead of browsing the aisles, they scroll through pixels. If your digital experience isn’t quite ready for this role in the sales cycle, you should get it there. . I heard an excellent success story about the digital transformation of a formerly analog experience at a recent CX Network Live event.

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How Crypto Wallets Can Manage Onboarding and AML Efficiently

Lightico

Cryptocurrencies and crypto wallets are taking off. As of 2021, there are at least 144 million Bitcoin wallets, and that number is only growing. But as crypto wallets become more mainstream and less niche, they are starting to be held accountable to anti-money laundering (AML) regulations , just like ordinary financial services providers. Here, we’ll discuss how crypto wallets can continue to convert leads and hold onto customers — despite AML requirements.