Four cool customer experience stories you probably didn’t know yet (Part 3)
Steven Van Belleghem
FEBRUARY 21, 2021
Through social media, the company stumbled upon a father looking for a replacement of a limited edition Tommee Tippee sippy cup for his son, Ben, who has severe autism. The sippy cup was the only one Ben would drink from and so the father created a hashtag #cupsforBen. The result was a viral tweet, amassing thousands of likes, retweets and shoutouts, which of course caught the company’s attention.
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