Customer Think
JULY 31, 2021
“Your most unhappy customers are your greatest source of learning.” – Bill Gates Do you know what most successful companies have in common? They all focus on delivering a delightful customer experience. As we move into a future dominated by on-demand delivery services, customers will become more demanding and it will become hard to convince […].
Beyond Philosophy
JULY 31, 2021
When it comes to your bottom line, pricing your products and services is essential. Price it too low and you can’t keep the lights on. Price it to high and nobody will buy it—and you still can’t keep the lights on. So how do you increase your margin (and keep the lights on)? Make sure your pricing is correct! However, pricing correctly is more challenging than it may seem at first.
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Customer Think
JULY 31, 2021
E-commerce expert Alexander Graf outlines how retailers can find a way out of the Amazon jungle In late April this year, Amazon gave us a glimpse of how the pandemic has accelerated its earnings, reporting impressive quarterly sales of $108.5 billion, an increase of 44%. It is clear that home-based working and buying has been […].
Customer Think
JULY 31, 2021
In today’s increasingly consumer-centric marketing environment, it is becoming crystal clear that the customer needs to come first. However, chances are that you’re part of the 86% of marketers who don’t believe their organization is truly customer-centric yet. That’s completely natural – becoming a customer-centric organization takes a lot of time, determination, and adaptability.
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Customer Think
JULY 31, 2021
Many people around the world are finding they prefer to work from home. And, if the numbers are anything to go by, this trend shows no sign of abating. Digital transformation has helped drive this, with businesses using video conferencing software and collaboration tools to successfully manage their virtual teams. Does this mean the end […].
Customer Think
JULY 31, 2021
Brand evolution in today’s digital landscape commands rapid upskilling and the pooling of talent from several resources both internal and external. To stay agile, a proactive CMO needs to strategize that mix in a way that maximizes capabilities already on hand and supplements them with the strongest expertise possible. For some, in-housing is viewed as […].
Customer Think
JULY 31, 2021
A well-designed IVR system can cut down on caller wait time and free up agents to do other projects by offering callers self-service options. With the right IVR setup, your business can manage incoming calls more effectively and improve caller experience. But how do you create an efficient IVR system for your business? By designing […].
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