Sat.Apr 10, 2021

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Creating an FAQ page? Here’s what you need to know.

Zendesk

Self-service options aren’t just nice-to-haves for customers. They’re critical for creating the smooth, fast support experience today’s customers expect. Our Customer Experience Trends Report 2020 found that high-performing businesses were 76 percent more likely to provide self-service options—but only one-third of companies were offering any sort of self-service.

AI 52
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5 Rules for Successfully Managing Your Company Politics

Beyond Philosophy

A lot of the behavioral sciences can feel intimidating. However, it doesn’t have to be. The Five Rules Podcast Series is our attempt at giving you an easy entry point into the complex and messy world of Behavioral Science. Before I founded Beyond Philosophy, I worked in corporate life. I was neck deep in company politics there, too. I learned that navigating through them was tricky and that there was a surprising lack of literature on how to do it better.

Gaming 78
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Mass email marketing is not dead: tips for winning

Zendesk

Let’s start with a brief reminder on what mass email marketing is and what it aims to achieve. What is mass email marketing? Also known as bulk email marketing , mass email marketing is a promotion technique where advertisers send out a single email to a large audience in hopes to convert prospects into closed sales. Why is mass email marketing helpful?